Kraft turns to Bronner for interactive game plan

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Kraft Foods announced July 14 its intent to develop a strategic plan for interactive marketing communications with Boston-based firm Bronner Sloshberg Humphrey, which specializes in direct and interactive marketing. Paula Sneed, senior VP-marketing services, said the company chose Bronner for short-term strategic planning, adding that ``we will also continue to aggressively pursue new media opportunities through our agencies, while making sure they are consistent with the company's interactive strategy overall.''

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