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(June 26, 2001) -- After six years, Krispy Kreme Doughnuts formalized its relationship with GSD&M, Austin, officially naming the Omnicom Group shop its agency of record.

GSD&M will help the donut purveyor in its brand expansion plans but didn't disclose billings for the assignment.

"People don't just love the doughnut; they adore the brand," said GSD&M President Roy Spence in a statement. "Krispy Kreme is about more than hot doughnuts; it's an experience. We look forward to finding new ways to extend that experience and their brand to a growing audience."

Krispy Kreme's 2000 initial public offering was one of the sweetest stock offerings of the year. -- Kate MacArthur

Copyright June 2001, Crain Communications Inc.

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