Kroll Kalins BRADY'S BUNCH

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Love those ads Worth magazine is running, the open letters to celebs.

Conde Nast's Polly Mellen to sue? The Larry Fink photo in the April W, P. 145, our Polly, who's looked better, with Avedon.

Great Entertainment Weekly line re La Toya Jackson's new country album. "Which country?" the magazine inquires innocently.

Now the AP reports from Tucson two people who lived inside the Biosphere for a couple of years have been arrested for breaking into the damned thing to allow outside air to penetrate because the current crew inside was "in danger." Do you share my impression these people are weird?

In the April GQ Mordecai Richler, that splendid Canadian writer, may say something about Canada's intellectuals when he writes that he and his wife, who live in Quebec's snowy Eastern Townships, escape the cold by wintering in ... London?

George Rike, now 72 and one of the legendary Mad Ave copywriters, announces his retirement from Doyle Dane Bernbach thus: "Going Out of Business. I've been around here, off and on, since 1960. It's been a hell of a lot more fun than being born

in Framersville, Texas, or going through the Depression and World War II (or was it World War I?) Thanks to all; I'll always be grateful. George. P.S.: My employee number is 21260. I wonder if they'll retire it." If they have Mr. Rike's class, they will.

The New Mexico Ad Federation gave its lifetime achievement silver medal to Deborah Ullrich Johnson, president of Rick Johnson Inc., at its banquet in Albuquerque.

Editor Dorothy Kalins' premiere issue of Garden Design magazine is a honey. This is the new Meigher book and it'll have me out there this weekend mulching and pruning and all that good stuff.

Victoria Lasdon says no gloom and doom at YM magazine where the latest ABC statement has circulation at 1,752,000, 27% over the previous reporting period. Through April, ad pages this year are also up 10% over '93.

Wenner Media named Mark MacDonald group publisher for Family Life and Men's Journal.

Our sister pub, Crain's New York Business, will publish its first golf guide May 4. This will be all about and will rate New York-area leading public courses.

May 18 is Advertising Day in New York with a gala proclaimed by the mayor. Such grandees as these will don chefs' hats at Rockefeller Center and man food stations: Alex Kroll of Y&R, Burt Manning of J. Walter Thompson, Anne Sutherland Fuchs of Conde Nast, Mary Berner of TV Guide and Ken Olshan of Wells Rich Greene.

Money's new ad business manager is Paul Francis, moving over from People.

On Thursday evening in New York the Art Directors Club hands out its 73rd annual awards.

Speaking of which, Peter Howe sends along the latest edition of Outtakes, the mag that features the best b&w photos they can come up with. Once again, powerful stuff. Outtakes is certainly getting noticed, being a finalist in the National Magazine Awards and having won two awards in Picture of the Year competition from the J school at the U. of Missouri.

Patricia Haegele tells me Travel Holiday magazine is going online with three different electronic info services, the second Reader's Digest Association mag to do so. Current paid circulation is 575,000 and March ad pages were up 10%.

Big doings Saturday evening at the UN with a black-tie dinner raising money for UNIFEM, which aids women living in poverty in underdeveloped countries. A dozen top N.Y. chefs and restaurateurs will be creating dinner. The Secretary General, Julie Andrews and Jean Stapleton are among the hon. chairs. For tix, contact Hope Miller in Suite 250 at 485 Fifth Ave., New York 10017.

If you're in the biz and have been seriously ill, you might want to check out two volumes just out from Perigee Books in New York, published under the auspices of NYU's Rusk Institute. They're "Recovering at Home With a Heart Condition" and "Recovering at Home After a Stroke," Both by Florence Weiner, Dr. Mathew Lee and Harriet Bell.

In a Wall Street Journal review of Paul Theroux's new book, "Millroy the Magician," Joe Queenan refers to other novels in the same spirit, including "Lost Horizons." That's "Horizons," plural.

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