Kuperman bolts TBWA

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Bob Kuperman is resigning as CEO of the Americas for TBWA Worldwide, the agency confirmed Wednesday, and will take a position at sibling Omnicom shop DDB in New York. On Tuesday, Mr. Kuperman adamantly denied that he was making the move. "There is no truth to that," said Mr. Kuperman. "For now I am very happy where I am."

Carl Johnson, president and CEO of TBWA/Chiat/Day's New York office, on the other hand, confirmed that Mr. Kuperman was leaving to go back to DDB, where the former art director worked back in 1966 when the agency was known as Doyle Dane Bernbach. Kuperman will become chairman of DDB's New York office. Mr. Kuperman has been shuttling back and forth between the Los Angeles and New York offices of Chiat Day since he joined the shop in 1987.

"He's going to be responsible for the entire office," said John Wren, CEO of Omnicom. "He'll be working with the creative people, the account people, you know, all the people. He'll be the top guy in New York."

Mr. Kuperman will be reporting directly to Richard Rogers, the CEO of DDB North America. "Koop at this point in his career has done everything and worked with some of the most talented people in the business," Mr. Wren said.

Copyright January 2001, Crain Communications Inc.

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