L'Oreal, Maybelline set up shop in China

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BEIJING -- L'Oreal SA, the French cosmetics company, is making its first move into production in China with the announcement of plans to build a manufacturing facility in Suzhou , Jiangsu Province and a proposed joint venture between its U.S.-based Maybelline subsidiary and the Suzhou Medical College in Suzhou.

Lindsay Owen-Jones, chairman and CEO of L'Oreal group, says that the efforts show the company's commitment to the Chinese market, not only in selling products in the country but in manufacturing too.

The new factory for Suzhou L'Oreal Beauty Products Co Ltd is scheduled to start construction early next year.The first $20m phase involves building a 15,000 square-metre plant on a 98,000- square-metre site. The new facility will manufacture a range of products, especially for hair care and skin care, to be marketed in China.

Copyright November 1996, Crain Communications Inc.

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