L'Oreal top Maybelline bid

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L'Oreal SA appears to have prevailed in the bidding war for cosmetics marketer Maybelline with a $610 million bid at $44 a share plus assumption of $150 million in debt. But Joh. A. Benckiser GmbH said while it will not go above the L'Oreal bid it would pursue an acquisition if the Justice Department opposes an acquisition by L'Oreal of Maybelline. The department is currently reviewing the deal.

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