L90 introduces enhanced ad tracking and serving solution

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L90, San Francisco, an online advertising and direct marketing solutions company, is launching adMonitor 4.0, an enhanced version of the company's proprietary ad tracking and serving technology. AdMonitor 4.0 is an entirely Web-based solution featuring real-time reporting, customizable delivery of reports, real-time campaign optimization and inventory management, as well as online consumer profiling and targeting capabilities. The software supports customized tracking and targeting of Internet ad tools that go beyond banner advertising.

Copyright October 1999, Crain Communications Inc.

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