L90 launches its own branding campaign

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Online ad network L90, Los Angeles, launched a new national print, radio, outdoor and online advertising campaign tagged "Stand Out!", focusing on positioning its brand as leading the way in the next generation of advertising. The campaign, created in-house, also highlights the uniqueness of adMonitor, L90's proprietary advertising serving and tracking technology. Print ads will run in trade and business publications, such as The Industry Standard and Business 2.0. Spot radio will be used in San Francisco and Los Angeles, while outdoor kiosks will be used in New York.

Copyright September 2000, Crain Communications Inc.

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