L90 opens broadband advertising sales network

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Ad network and ad-serving company L90, Santa Monica, Calif., March 20 announced a new division devoted to helping advertisers build and place animated ads on broadband-enabled Web sites. The division will provide design, marketing, media development and technology.

Full motion-video ads accessible via broadband cost $75 to $80 per thousand impressions, but in trials they yielded 20% click-through rates, said L90 CEO John Bohan. Tickets.com the first broadband division client, will run streaming audio and video ads on L90 network sites Scour and GlobalMedia.com.

Copyright March 2000, Crain Communications Inc.

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