Published on .

Labatt USA consolidated its promotion marketing at the Marketing Continuum, Dallas, adding Dos Equis, Boddingtons Pub Ale, Moretti and Clausthaler to Labatt Blue, Rolling Rock and Tecate to the its assignment. Clarion Communications, Greenwich, Conn., previously shared the account.

National Car Rental this month targets travel agents with the "It's Your Choice" incentive promotion and sweepstakes, including entry into a drawing to win a grand prize of a $5,000 trip to any destination in the U.S. or Canada. McCracken Brooks Communications, Minneapolis, handles.

Jack in the Box launched a promotion this month tied to Saban Entertainment's "The Tick," an animated Fox TV series. Four free "Tick"-theme toys will be included with kids meals. The promotion is handled in-house.

Twentieth Century Fox Film Corp. is said to be in talks with Hershey Chocolate USA to join Burger King Corp. as a promotional partner for "Anastasia," Fox's first major animated event film, arriving this fall.

Walt Disney Co. has inked a deal with NFL Properties to publish as many as five fiction books this year aimed at kids and teens that center on NFL teams,

Most Popular
In this article: