Land Rover picks GSD&M for $30 mil creative account

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Land Rover North America tapped GSD&M, Austin, Texas, for its $30 million creative account, following presentations the week of March 20. The client cited the Omnicon Group shop's ideas, personalities and values. GSD&M, which has long coveted a car account, bested finalists Kirshenbaum Bond & Partners, New York, and Crispin Porter & Bogusky, Miami. Incumbent Grace & Rothschild, New York, wasn't in the review. Ford Motor Co.'s deal to acquire Land Rover from Germany's BMW could shorten the relationship, industry observers speculated. They questioned whether Ford would keep an Omnicon shop on its roster. Omnicon shops handle several major DaimlerChrysler brands. Ford could not be reached for comment.

Copyright March 2000, Crain Communications Inc.

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