Land Rover steers media to DeWitt

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Land Rover North America, Lanham, Md., awarded its estimated $30 million-plus media planning and buying account to DeWitt Media, New York. Grace & Rothchild, New York, which retains Land Rover's creative, previously handled media planning. DeWitt is already a media buyer for BMW Group, which owns Land Rover.

Copyright August 1999, Crain Communications Inc.

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