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DIVING INTO SERVICE: The American Red Cross highlights the wide range

of its activities, from disaster relief to water safety classes, in a campaign themed "Help can't wait." The public service spot notes that

"a little knowledge t aught in a lot of neighborhoods can make a family safer." August, Lang & Husak, Bethesda, Md., handles. Copywriter: Chuck Husak. Art director: Chris Stark.

GOING, GOING, GONG: Turner Network Television and Superstation TBS

are banging gongs to get attention for their telecasts of National

Basketball Association playoff games, which took to the courts late

last week. An on-air push tha t kicked off about 10 days ago put NBA

game footage to the tune of the T-Rex rock classic "Bang a Gong (Get

It On)." Intercut with those clips are shots of league stars banging

an actual gong with a mallet. Outdoor and radio adve rtising support

broke last week. The TNT team creating the playoffs campaign was

VP-Creative Services Andrea Taylor and writer-director Glen Owen.

image of the week: NBC's "3rd Rock From the Sun," readying a 3-D finale for May sweeps, lands on the cover of the May 2 issue of Entertainment Weekly. Newsstand copies feature EW's first-ever holographic image (in John

Lithgow's hands). Subscribers will get a different "3rd Rock" cover.

A Barq's root beer promotion offers special glasses for viewing the 3-D


A 34-by-180-foot banner hangs in Grand Central Station, featuring Wall

Street Journal-style portraits and backing the business daily. The banner, created by J. Walter Thompson USA, New York, invites Manhattanites and commuters to guess who the six business celebrities are-the two easy picks are Ted Turner and Martha Stewart. Copywriter: Keith Goldberg. Art director: James Offenhartz.

LifeSavers splashes into tropics

Nabisco Foods' LifeSavers candy gives a tropical flavor to its "Ta la la" ad campaign with a new execution also featuring the vocals of Ladysmith Black Mambazo. In the new commercial from Foote, Cone & Belding, New York, that broke last week on network TV, the Tropical Fruits LifeSavers splash into equatorial settings with the tagline twisted to "Ooh la la." Flavors in the tropical line extension include banana, pina colada, mango melon and tangerine. Copywriter: Phil Guthrie. Art director: Sam Gulisano.

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