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PRODUCE WITH PERSONALITY: Dole Fresh Fruit Co. hopes to start a sticker-collecting trend among kids, affixing stickers featuring mascot Bobby Banana on oranges, grapefruit, tangelos and tangerines. Joining Bobby will be separate stickers for others in his "Five A Day" gang: Anthony Apple, Gus Grapes, Pamela Pineapple, Barney Broccoli, Amber Orange and Sammy Salad Bag.

OBJECT OF HIS INTEREST: To the strains of Frankie Valli's "My Eyes Adored You," a young man enters a bank and his attention seems riveted on an attractive teller. But as First National Bank of Omaha and Bozell reveal, the object of his desires is a sack of his money in a vault behind her. The Nebraska bank's First Treasury Fund, however, provides easier access. Copywriter: Amy Harrington. Art director: John Kassmeyer.

image of the week: Barneys New York's fall women's catalog is called The Love Book, and that it is-featuring b&w photos of a woman in Barneys' fashions, with the only copy a laconic tale of a man's developing, then faltering, relat ionship with her. Color shots of the woman in the clothing appear on a continuity sheet in the back. Barneys created the catalog in-house.

FLA USA is the new logo for Florida Tourism Industry Marketing Corp., the public/private partnership that steers the state's $32 billion tourism industry. FTIMC is also changing its name to Visit Florida Inc. The FLA USA logo has b een licensed for use on T-shirts and hats in major U.S. airports. It also adorns a new travel guide and the state's Web site ( Image consultancy Landor Associates, New York, created the logo.


Using computerized wizardry, Chex Mix ingredients form a sort of conga line, ending up in a jiggling representation of a face, complete with smile. The effort from Campbell Mithun Esty, Minneapolis, is running on network daytime and prime time, as well as cable. The spot is one of a series of three 15-second commercials for the party mix brand originally marketed by Ralcorp and since sold to General Mills. The tagline for the campaign is "Mix it up." Copy writer:

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