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SCHOOL DAZE: A team of synchonized-swimming biology lab frogs signals a different mood for back-to-school supplies, as Sanford Corp. touts a line of writing instruments licensed from cable channel Nickelodeon. Arian, Lowe & Travis, Chicago, created the 15-second spot for the products, including Rugrats erasers, Spy Writer markers, Slimewriter pens and Cranker eraser presses. The tagline for the spot, running until Aug. 4 on Nickelodeon, is "School's gonna be different this year." Copywriter: Meg Kannin. Art Director: Mike Fornwald.

RUNNING AWAY: Adidas America has hit the ad trail with a print push for its running business created by Leagas Delaney, San Francisco.

The campaign, a mix of spreads and single pages, promotes the company's new Response Trail shoe to men and women. The campaign broke in the August issue of Runner's World and continues through the early fall in a variety of running publications. Copywriter: Scott Wild. Art Director: Peter Nicholson.

image of the week: Target Stores is using a stylish series of print ads in its new fashion image campaign, from Kirshenbaum Bond & Partners, New York. The ads are running in eight regional publications, including New

York Magazine and the Los Angeles Times Magazine. Copywriter: Bob

Havlena. Art Director: James Hitchcock.

found art

The Wannabees, a pair of bottles of inferior bleaches, continue to struggle in the tradition of classic comedy teams such as Laurel & Hardy to be thought of as Clorox in the latest in a series of live action and computer animated spots from agency DDB Needham Worldwide, San Francisco, via Will Vinton Studios. Copywriter: Ben White. Art Director: Darrel Fiesel.

The big push: Taco Bell feeds cravings

Taco Bell's $200 million campaign from new agency TBWA Chiat/Day, Venice, Calif., aims at highlighting a craving for its food. Called "Fridge," this one of six spots takes viewers inside a grumbling stomach to show the hunger for Taco Bell's products. The tagline for each is "Want some?" In addition to the ads, Taco Bell is introducing food improvements such as "heartier homestyle beef," and adopting a 100% money-back guarantee for service and quality. Art

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