RUNNING AWAY: Adidas America has hit the ad trail with a print push for its running business created by Leagas Delaney, San Francisco.
The campaign, a mix of spreads and single pages, promotes the company's new Response Trail shoe to men and women. The campaign broke in the August issue of Runner's World and continues through the early fall in a variety of running publications. Copywriter: Scott Wild. Art Director: Peter Nicholson.
image of the week: Target Stores is using a stylish series of print ads in its new fashion image campaign, from Kirshenbaum Bond & Partners, New York. The ads are running in eight regional publications, including New
York Magazine and the Los Angeles Times Magazine. Copywriter: Bob
Havlena. Art Director: James Hitchcock.
The Wannabees, a pair of bottles of inferior bleaches, continue to struggle in the tradition of classic comedy teams such as Laurel & Hardy to be thought of as Clorox in the latest in a series of live action and computer animated spots from agency DDB Needham Worldwide, San Francisco, via Will Vinton Studios. Copywriter: Ben White. Art Director: Darrel Fiesel.
The big push: Taco Bell feeds cravings
Taco Bell's $200 million campaign from new agency TBWA Chiat/Day, Venice, Calif., aims at highlighting a craving for its food. Called "Fridge," this one of six spots takes viewers inside a grumbling stomach to show the hunger for Taco Bell's products. The tagline for each is "Want some?" In addition to the ads, Taco Bell is introducing food improvements such as "heartier homestyle beef," and adopting a 100% money-back guarantee for service and quality. Art