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SWEET SPOT: Really more of a sugar than a wood, the fictitious Lollipop driver, with its nougat center, is no substitute for Ping golf clubs' 38 years of experience. Karsten Manufacturing Corp.'s spot, via the Martin Agency, Richm o nd, Va., pokes fun at the gadgets available for golfers. Copywriter: Joe Alexander. Art director: Sean Riley.

PAPER PEACOCK: A Hershey's Nuggets wrapper folds itself into various animals symbolizing men's aggravating traits-such as peacock-like "big egos"-that a woman must endure in her search for Mr. Right. Agency is Ogilvy & Mather, New York. Curious Pictures provided the origami. Copywriter: Kate Silverberg. Art director: Mae Demonteverde.

image of the week: To promote the art-and special issues-of The New Yorker, the weekly's promotional art department designed a 3-D exhibit currently on display in Ogilvy & Mather's New York offices. The unique installation will begin traveling to other agencies around the country late this month.

A space-age driver uses his Banco Popular card to pay for repairs to his vehicle-a spaceship. Illustrator Carlos Aponte and Ink Tank, New York, produced the spot for the bank. Badillo Nazca/ Saatchi & Saatchi, San Juan, Puerto Rico, handles. Copywriter: Raphael Sepulveda. Art director: Maribella Garrastazu.

A new page in communications ads

Pagers join the big-bucks league of advertising as PageNet on March 17 breaks a $20 million-plus campaign for its new VoiceNow unit. The campaign begins in Dallas-Fort Worth and will expand nationally through 1997. The VoiceNow pager allows users to receive voice messages that, depending on the message, may be more enticing that listening to an opera. J. Walter Thompson USA, Chicago, created the VoiceNow campaign, which also includes radio, print and outdoor.

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