Landor adds interactive unit

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Landor Associates, the San Francisco-based branding consultancy and design firm, has established an interactive branding group and named Burt Cummings its executive director, from senior VP-sales and marketing for Eagle River Interactive. Elliott Jones, also formerly with Eagle River Interactive, was named executive producer of the unit, from director of strategy development at the Avon, Colo.-based Web developer.

Copyright February 1997, Crain Communications Inc.

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