Largest Canadian job Web site chooses agency

Published on . has chosen Ranscombe & Co., Toronto, for a $5 million rebranding assignment for its new jobs Web site, a joint venture between Globe Information Services and Torstar Corp., both Toronto.

Thomson-owned Globe Information Services has been running its own career Web site for a couple of years, the largest site of its kind in Canada. This will be the first jobs-specific Web site involving Torstar, owner of several newspapers including The Toronto Star, a competitor to The Globe & Mail newspaper, owned by Thomson.

The campaign will break in late January or early February and will run in outdoor, print and Internet media.

While naming the new Web site was not part of the assignment, President/ Creative Director Jim Ranscombe says the agency has come up with one that the two companies will use. "That was key to landing the business," says Mr. Ranscombe. The name will be launched with the national ad campaign. Globe Information Services says the new site will carry more than twice the number of jobs that have been running on, expected to be approximately 14,000.

Copyright January 2000, Crain Communications Inc.

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