LastMinuteTravel.com in September will launch an ad campaign that will run in Chicago's O'Hare International Airport's Chicago Transit Authority station. The campaign, which will run through December, highlights the growing demand for last-minute travel, evidenced in recent research from Penn, Shoen & Berland, a market research company. The survey of Internet users found more than 52% of business travelers and 17% of leisure travelers plan their trips within two weeks of departure. Burkhardt & Hillman, New York, created the $100,000 campaign.
Copyright August 2000, Crain Communications Inc.