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Mail Boxes Etc. opens $20 mil review

[san diego] Mail Boxes Etc. has placed its estimated $15 million to $20 million account in review. Kenneth C. Smith Advertising, San Diego, is the incumbent. The marketer, with 3,500 franchise outlets worldwide, has advertised nationally on the Super Bowl for the past two years, this year presenting a commercial about one of its small-business customers that won a sweepstakes.

Sara Lee narrows $100 mil media review

[chicago] Sara Lee Corp. has narrowed its $100 million consolidated media review to New York shops MediaCom, Optimum Media and Ammirati Puris Lintas (pitching with Western International Media, West Hollywood, Calif.), according to executives close to the process. The agencies declined to comment. One executive said there is a possible fourth undisclosed agency. Sara Lee and Cincinnati Strategies couldn't be reached for comment.

Heinz brings aboard P&G's Keller for ketchup

[pittsburgh] H.J. Heinz Co. has hired a top marketing official for its ketchup and condiments business, a slot that's been vacant for years. Casey Keller, marketing director, U.S. snacks and global development on Pringles at Procter & Gamble Co., is joining Heinz as VP-meal enhancement for Heinz's USA Retail Division. The hiring comes as Heinz beefs up its marketing resources under CEO William Johnson and embarks on the second phase of its global ketchup ad review, now down to Leo Burnett Co. and TBWA Worldwide (AA, Sept. 7).

BK adds layer of execs to supervise regions

[miami] Burger King Corp. has added a new layer of marketing executives in the field, one director for each of four regional divisions, to carry out national marketing programs at the local level. The positions have all been filled internally via promotions. The executives report to Richard Taylor, VP-field marketing.

Schwab will hear new Suissa creative

[san francisco] Suissa Miller, Los Angeles, this week presents new creative for Charles Schwab & Co.'s estimated $30 million to $40 million core brokerage and online account, rumored to be headed to BBDO Worldwide, which this summer picked up $90 million in Schwab business. Schwab officials were unavailable for comment.

Disney lays claim to `go' Internet domains

[burbank, calif.] Walt Disney Co. has registered nearly 100 Internet domain names starting with "go." Speculation is the name of the long-expected portal to Disney Web sites will be built around a "go" concept. A spokeswoman for Buena Vista Internet Ventures declined to comment.

Samsung's AST returns to advertising

[irvine, calif.] Samsung Electronics' AST Research today breaks a $750,000 campaign running through yearend in computer and business publications, marking the ailing PC maker's first ads in a year. MarketingAnd, Culver City, and tech ad veteran Debbie Yount created the campaign. Ads focus on how AST works only with expert computer resellers, bypassing stores and direct distribution.

2 key M&C Saatchi execs said to be leaving

[new york] M&C Saatchi President Brent Bouchez and Executive Creative Director David Page are said to be leaving the agency, according to executives close to the shop. Industry speculation is that Mr. Page is in line for a top creative job at Ogilvy & Mather Worldwide, New York, however Mr. Page denied the pending move earlier this month. Both Messrs. Page and Bouchez couldn't be reached for comment. An Ogilvy spokewoman wouldn't confirm Mr. Page's appointment.

`TV Guide' decreasing rate base by 9.2%

[new york] TV Guide will cut its rate base to 11.8 million, down 9.2% from 13 million, effective with the Oct. 17 issue. The weekly also will raise its cover price with the Sept. 19 issue by 30 cents to $1.49, a 25% increase.

Ford heir to succeed Trotman as chairman

[detroit] Ford Motor Co. announced Chairman Alex Trotman, 65, will retire Jan. 1, a year earlier than previously anticipated, Automotive News reports. William Ford Jr., 41, the great-grandson of company founder Henry Ford and now a board member, has been elected chairman. Jac Nasser, 51, was named president-CEO from president of Ford Automotive Operations.


International Data Group's InfoWorld is opening a Consulting Services division, offering the services of its $21 million test center to clients that want to test computer equipment. . . . is reviewing agencies and will have a short list next week. The Internet search engine launched in June, backed by radio and online advertising by CyberGold, Berkeley, Calif. . . . Publishers Information Bureau reported that magazine ad pages for January through August were up 3.1% to 147,619.34, according to its latest figures. Sunday magazine ad pages were up 2.9% for the same period. . . . Allied Domecq Spirits & Wines is combining its two spirits arms, Hiram Walker and Domecq Importers, effective Nov. 15. Allied Domecq Spirits USA will be headed by Martin Jones, current president of Domecq Importers. Separately, Hiram Walker to BBDO Worldwide, Chicago, from Lois/EJL for its $12 million Kahlua account. . . . SmithKline Beecham heard presentations last week by agencies vying for its estimated $25 million prescription antidepressant Paxil account. Contenders are WPP Group's CommonHealth USA, Parsippany, N.J.; and McCann-Erickson Worldwide and Jordon McGrath Case & Partners, both New York. A decision may come next week. . . . The Wall Street Journal is considering consolidating its advertising, according to an executive there, but no formal agency review is under way. The Journal's spending, currently around $20 million, is divided between J. Walter Thompson USA, New York, and Hill, Holliday, Connors, Cosmopulos, Boston.

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