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Hyundai said to be

readying review

[fountain valley, calif.] Hyundai Motor America Corp., already searching for an agency for an Internet project, is said to be considering a review of its $108 million U.S. account, now held by Bates USA, New York and Irvine, Calif. Both Bates and Hyundai denied a review is under way.

GM's OnStar to move

to Campbell-Ewald

[troy, mich.] General Motors Corp.'s OnStar Division is expected to move its estimated $8 million account to Campbell-Ewald, Warren, from Interpublic Group of Cos. sibling shop Ammirati Puris Lintas, New York. An OnStar spokesman said Ammirati was its agency of record but declined to comment on Ammirati's future. A spokesman for Ammirati said, "We're still OnStar's agency." Campbell-Ewald declined comment. Industry speculation was that Ammirati's GMC account would also be moving, but that was denied.

Allied Domecq to merge

media planning, buying

[southfield, mich.] Allied Domecq Spirits & Wine is looking to consolidate the media planning and buying for its estimated $20 million-plus liquor account, industry sources said. Currently, Hudson Media Group, New York, handles media for the distiller's Hiram Walker brands; Zenith Media Services, New York, has the Domecq Importers brands.

May Co. review

down to 4 agencies

[st. louis] May Co. has narrowed its $60 million review to Merkley Newman Harty and N.W. Ayer & Partners, both New York; Richards Group, Dallas; and W.B. Doner & Co., Southfield, Mich., according to executives close to the review. All agencies declined comment, as did May. Select Resources International, West Hollywood, Calif., is the consultant. The account was in-house.

Ammirati taps Hadala

for 2 top posts

[new york] Ammirati Puris Lintas has named Richard J. Hadala, 41, to the posts of chairman-CEO North America and chairman-CEO of the New York office. The move is unusual in that Mr. Hadala has no previous agency experience; he most recently had a private management-consulting practice. Duncan Pollock, who left the company earlier this month, previously held those positions.

Think New Ideas,

BMP DDB team on Oracle

[redwood shores, calif.] Oracle Corp. agency Think New Ideas, West Hollywood, will work with BMP DDB, London, as global partner on the software account. DDB will adapt Think's creative in non-U.S. markets; DDB will create ads abroad for local promotions and place media in global markets where Oracle doesn't have a media agency. Non-U.S. spending, formerly at multiple shops, could reach $30 million.

Enron, DDB Needham discuss ad assignment

[houston] Utility company Enron Corp. is said to be talking to DDB Needham Worldwide, Los Angeles, about its consumer account. Ammirati Puris Lintas, New York, originally won the Enron consumer account, but an Enron spokesman said the work Ammirati produced was never used and that Ammirati no longer handles. Enron did not return additional calls; DDB Needham declined comment.

Sprint calls on NFL tie for phone card promo

[kansas city, mo.] Sprint Corp., the official telecommunications sponsor of the National Football League, this week begins a new NFL prepaid phone card promotion. The nine-week Spree card promotion includes 20 free minutes in long-distance time to consumers who can answer a sports trivia question when activating a $20 prepaid card. Ad spending, which includes radio and point of purchase, was undisclosed.

TWA starts $14 mil

repositioning campaign

[st. louis] Trans World Airlines launches an estimated $14 million "new positioning campaign for the entire airline" on spot TV, cable and network radio today, said Beth Mack, VP-advertising and consumer marketing. The spots emphasize its Trans World First class and the Aviators frequent-flier program. Print will appear in national newspapers, newsweeklies and business magazines this week. D'Arcy Masius Benton & Bowles handles.

Zarrella expected to leave

hospital this week

[detroit] Ronald Zarrella, 49, group executive-sales, service and marketing at General Motors Corp.'s North American Operations, is expected to be discharged from the hospital this week following triple bypass surgery last week. In the meantime, his unit's massive reorganization, announced Aug. 4, continues in a move away from GM's longstanding marketing divisions.


Brian Sweete, former exec VP-chief marketing officer of Pepsi-Cola Co., this week joins online auction site eBay, San Jose, Calif., in an executive marketing position. Mr. Sweete resigned from Pepsi in April. . . . Thrifty Rent-A-Car System trimmed the list of contenders for its $13 million account to Bernstein-Rein, Kansas, Mo.; Cliff Freeman & Partners, New York; Richards Group, Dallas; and Yesawich, Pepperdine & Brown, Orlando. A decision is expected following presentations Sept. 28 and 29. . . . Motley Fool (, a personal finance and investment site, has selected the Martin Agency, Richmond, Va., as its first agency of record. . . . Gap's Old Navy division has selected ad-hoc Group, Sausalito, Calif., to establish a Web site in the first half of 1999. . . . Snap!, as expected, awarded its $30 million new account to Saatchi & Saatchi, San Francisco (AA, July 27). Ammirati Puris Lintas and Ogilvy & Mather, both New York, also competed. The review was handled in-house. . . . Round Table Pizza Corp. has assigned a research project to Wieden & Kennedy, Portland, Ore., a marketing executive said. The pizza chain, with 500 restaurants in western states and an ad budget of $4 million, recently parted with agency Butler, Shine & Stern, Sausalito, Calif.

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