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Trade group RIAA opens $30 mil hunt for agency

[washington] The Recording Industry Association of America, the trade group of record labels and distributors, is said to be talking to Arnold Communications, Boston, and other shops about its estimated $30 million account. Arnold declined to comment; the RIAA couldn't be reached.

Oracle in review for $7 mil direct acc't

[redwood shores, calif.] Oracle Corp. is reviewing its estimated $7 million direct-marketing account, according to people familiar with the review. The software company declined to comment. Oracle in January moved creative in-house from Miller/Huber, San Francisco.

Kellogg readies new-product onslaught

[battle creek, mich.] Kellogg Co. told analysts it will unleash a flood of new products this fall, beginning with Nutri-Grain Twist Bars, a three-item line of bars that contain two flavors, and Lender's Bake at Home bagels. The Nutri-Grain bars will receive a TV campaign from Leo Burnett USA, Chicago, themed "Twisted for twice the taste," in mid-October. The Lender's line will get a TV spot from J. Walter Thompson USA, New York, in early 1999.

CNS begins search for new shop as Martin exits

[minneapolis] Martin/Williams resigned last week as agency of record for CNS, maker of Breathe Right nasal strips. CNS is meeting with several undisclosed agencies about the account, estimated at $16 million.

TCI merger puts hold on AT&T marketing exec hunt

[new york] AT&T Corp. has cooled its search for a chief marketing officer in the wake of its planned merger with cable company Tele-Communications Inc. The expected appointment of consultant Gary Langstaff is said to have fallen through. An AT&T spokesman would not comment on specific candidates, but said no decision is at hand.

Insurance company USAA seeking agency of record

[san antonio] USAA, a diversified financial service company with $50 billion in assets, has enlisted Bedford Group, Atlanta, to conduct an agency review. USAA, which caters to a military customer base, works with many shops on a project basis but has no agency of record. The insurer spent $1 million on advertising last year, but agency executives said spending is expected to increase considerably.

S.C. Johnson rolling out Dow Slideloc bags

[racine, wis.] S.C. Johnson & Son is rolling its Dow Slideloc food storage bags with "slider" closures nationally, expanding beyond current distribution in about 40% of the U.S. An estimated $5 million to $6 million in TV and print ads created by Campbell Mithun Esty, Minneapolis, will break in September. Though the account was moved to Foote, Cone & Belding, Chicago, in January, following Johnson's acquisition of the brand from Dow Chemical Co., the CME ads will continue to be used.

Focus, GSD&M put to test for DreamWorks buying

[universal city, calif.] DreamWorks SKG's $85 million media buying account will go to Focus Media, Santa Monica, or GSD&M, Austin, Texas, at yearend. DreamWorks has given each agency a high-profile fourth-quarter movie to launch, and the one that impresses the studio the most will get the account. Focus will handle the computer-animated "Antz," while GSD&M will take on "The Prince of Egypt," an animated musical about Moses.

Amana moves $20 mil acc't to DDB Needham

[amana, iowa] Home appliance marketer Amana Appliances has awarded its account to DDB Needham Worldwide, New York. An executive close to the marketer said the spending is expected to leap up to $20 million from its 1997 level of $2.9 million. The account has been relatively inactive since Amana parent Goodman Holding Co. bought the company from Raytheon Co. last year.

Thrifty trims finalists to 6 in $13 mil review

[tulsa, okla.] Thrifty Rent-A-Car narrowed contenders for its $13 million account to six: Bernstein-Rein, Kansas City, Mo.; Campbell-Ewald, Warren, Mich.; Cliff Freeman & Partners, New York; the Richards Group, Dallas; Temerlin McClain, Irving, Texas; and Yesawich, Pepperdine & Brown, Orlando. Ackerman McQueen, Tulsa, resigned the account. Advertising Agency Register, New York, is the consultant.


Ziff-Davis Chief Financial Officer Timothy O'Brien said "it's a high likelihood" the company will exercise its option to buy cable channel ZDTV, now owned by Softbank Corp. Also at Ziff, Angela Young is moving from publisher of Internet Business to an unannounced "new opportunity" at the company. Steven K. Thompson, just brought on as associate publisher, will move to publisher. . . . Bacardi-Martini USA's Di Saronno amaretto has chosen McKinney & Silver, Raleigh, N.C.; and Ammirati Puris Lintas and DeVito/Verdi, both New York, as finalists in its review. Spending estimates range from $5 million to $14 million. . . . Mary Allard will leave Aug. 14 as VP-worldwide marketing communications at Digital Equipment Corp., Maynard, Mass., after deciding against a move to the Houston headquarters of new Digital owner Compaq Communication Corp. . . . IBM Corp. will end its 40-year role as global Olympics technology sponsor after 2000 following disagreements over the scope of IBM's investment and the International Olympics Committee's desire to make Internet a separate sponsorship category. . . . RJR Nabisco chose to stay with Long Haymes Carr, Winston-Salem, N.C., for its print media buying after a review. Spending is estimated at $8 million to $10 million. . . . Kenneth Dotson is expected to take the new post of senior VP-marketing and business development for Internet appointment manager service PlanetAll; he is currently VP-marketing for online sports venture CBS SportLine. . . . Eric Gruseke to associate publisher, Reader's Digest, Pleasantville, N.Y., from publisher, The Family Handyman, New York. He succeeds Advertising Director Thomas Harty, who has left the company. Michael Reilly will succeed Mr. Gruseke. Mr. Reilly was previously publisher of New Choices: Living Even Better After 50, New York, a post that will be filled by Daren Mazzucca, who was the magazine's advertising director. . . . Live! will cease publication after the September issue of the monthly entertainment title, owner Ticketmaster announced

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