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[white house station, n.j.] Migraine sufferers will begin to hear about another choice later this month as Maxalt, from Merck & Co., is expected to get an estimated $30 million direct-to-consumer effort from Ogilvy & Mather Worldwide, New York. The prescription drug was approved last week by the Food & Drug Administration.

Cadillac taps Spenchian

to manage Catera, SUV

[detroit] General Motors Corp.'s Cadillac Motor Car Division hired Jay Spenchian, 38, as brand manager for its Catera sedan and upcoming Escalade sport-utility. He had been VP-sales, category and customer satisfaction at Pillsbury Co. Mr. Spenchian succeeds David Nottoli, who becomes assistant general sales and service manager for Cadillac's western region. The move marks the second recent brand manager change just months before key new-product launches at the automaker. Cadillac said the move won't hinder the sport-utility's intro.

Citron denies a deal,

but open to talks

[san francisco] Citron Haligman Bedecarre, this city's leading independent, said it is willing to discuss a sale, but denied a rumor it is in talks with Interpublic Group of Cos. Citron President Kirk Citron said he has spoken informally with various Interpublic executives, most recently about two months ago. He said the agency would consider selling because of the hot market for acquisitions and the shop's need for global capabilities: "We'll talk to anybody who wants to talk to us, but . . . there's nothing in the works." Interpublic executives weren't available at press time.

Corcoran to head new

Euro RSCG Healthcare

[new york] Euro RSCG Worldwide has formally branded its healthcare agencies under the newly formed Euro RSCG Healthcare Worldwide umbrella. CEO John Corcoran, previously exec VP-chief operating officer at Foote, Cone & Belding HealthCare, will head the unit. Euro RSCG's healthcare operations span 32 countries.

Ford names Y&R

for Europe Focus launch

[brentwood, u.k.] Ford Motor Co. has tapped Young & Rubicam, London, for the European launch of its Focus model, which will replace the Escort in Europe over the next two years. Y&R also will handle media planning; Ford media buying in Europe is handled by WPP Group's MindShare. Y&R beat out fellow roster agency Ogilvy & Mather, London. A multimedia ad campaign is expected in the fall.

Hill exits DMB&B

to set up consultancy

[new york] D'Arcy Masius Benton & Bowles Vice Chairman-Chief Strategic Officer Sam Hill has left the agency to form his own consultancy. Prior to joining DMB&B in March 1997, Mr. Hill was chief marketing officer at consultant Booz, Allen & Hamilton. Mr. Hill, instrumental in the launch of DMB&B's Global Strategic Group earlier this year, could not be reached for comment by press time.

First Brands picks up Handi-Wipes, Wash & Dri

[danbury, conn.] First Brands said it's buying the $20 million Handi-Wipes and Wash & Dri business from Colgate-Palmolive Co. for an undisclosed price. Spending on both brands was less than $1 million last year. McCann-Erickson Worldwide, New York, is First Brands' agency; Y&R Advertising, New York, works for Colgate.

Kraft trims finalists

in promo review

[northfield, ill.] Kraft Foods has decided on at least five agencies to become preferred providers for general market and ethnic consumer promotion, narrowed from a field of dozens. Among those on the list is believed to be Frankel & Co., Chicago, which referred calls to Kraft; Kraft declined comment. Among those said to be eliminated are Impact Communications, Chicago; Market Growth Resources, Wilton, Conn.; and

TL Partnership, Dallas.

Wendy's tries out Tim Hortons doughnuts in Columbus kiosks

[dublin, ohio] Wendy's International is testing doughnuts and coffee under its Canadian Tim Hortons brand at kiosks in five Wendy's fast-food restaurants in downtown Columbus, Ohio, in a bid to get into the breakfast business, an observer said. Wendy's acquired Tim Hortons in 1995 and has slowly been adding units in the U.S. Wendy's could not be reached for comment at press time.

CART links with ISL for 9-year deal to handle sponsorship sales

[detroit] Championship Auto Racing Teams has inked ISL Worldwide, a sports marketing agency based in Lucerne, Switzerland, to handle its sponsorship sales for the next nine years. ISL said it can generate $215 million to $235 million in sponsorship revenue for CART.

Boston Market switching to

`satisfaction guarantee' tagline

[golden, colo.] Boston Chicken has a new tagline for its ailing Boston Market chain: "And we guarantee you 100% satisfaction or your meal's on us" replaces "The food is always better at the market. Boston Market." Suissa Miller, Los Angeles, handles the estimated $50 million to $60 million account.


Alain Couder to chairman, Packard Bell NEC, from chief operating officer, Groupe Bull, a French computer marketer that owns a minority stake in Packard Bell NEC. Mr. Couder succeeds co-founder and former Chairman-CEO Beny Alagem, who resigned. . . . Robert F. Gregory to publisher, American Express Publishing Corp.'s Travel & Leisure Golf, New York, a new position, from publisher, Meigher Communications' Garden Design. Mark Drucker, 36, succeeds Mr. Gregory at Garden Design, from advertising director. . . . Lance Smith to CEO, Clarion Marketing & Communications, New York, from regional director, D'Arcy Masius Benton & Bowles, Eastern Europe. He succeeds Ray Rizzo, who will continue as chairman.

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