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FCB reorganizing top management

[chicago] Foote, Cone & Belding is planning to reshuffle its top ranks, with Ron Bess, president of FCB's office here, in line to assume a new executive title with FCB's worldwide organization, according to executives close to the agency. Agency officials would not comment.

Bell Atlantic postpones $200 mil media decision

[new york] Bell Atlantic has delayed its $200 million media review decision until at least June 1, the telco told finalists last week. The four are Arnold Communications, Boston, partnering with Draft Worldwide, New York; and TBWA Chiat/Day, TN Media and Zenith Media partnering with sister shop Media Direct Partners, all New York.

L.L. Bean picks 7 finalists in review

[freeport, maine] L.L. Bean has chosen Angotti, Thomas, Hedge and Messner Vetere Berger McNamee Schmetterer/Euro RSCG, both New York; Carmichael Lynch, Minneapolis; Hill, Holliday, Connors, Cosmopulos, Boston; Mullen, Wenham, Mass.; Richards Group, Dallas; and Toth Advertising & Design, Concord, Mass., as contenders for its $20 million account. The consultant is Pile & Co., Boston. Incumbent Bronner Slosberg Humphrey, Boston, is not participating.

Canandaigua pours $35 mil for new wines

[gonzales, calif.] Canandaigua Wine Co. is stepping into premium wines, preparing a $35 million TV, direct and point-of-purchase campaign to launch Mystic Cliffs varietals. Trone Advertising, Greensboro, N.C., handles.

U S West said to be meeting with shops

[denver] U S West is said to be meeting with shops this week about its estimated $70 million consolidated creative and media review. Several agency executives said the telco is only looking at large, national shops. N.W. Ayer & Partners and U S West split in March.

NBC's upfront party plans upset agencies

[new york] A number of agency media executives were grousing last week about NBC's plans to severely limit attendance at a Rainbow Room reception after its prime-time upfront presentation on May 18. "This is a big deal for a number of clients . . . and they expect to be able to meet NBC executives," complained one agency media manager. "I'm not going to be able to accommodate all my client people." However some NBC executives said the number of upfront attendees has become so numerous they weren't seeing important clients as it was.

Jack in the Box ad takes aim at Taco Bell

[san diego] Foodmaker's Jack in the Box pokes fun at Taco Bell via a new 30-second TV spot pitting its Jack character against the Mexican chain's talking Chihuahua. The spot, from Kowloon Wholesale Seafood Co., Santa Monica, Calif., touts the West Coast chain's Sourdough Jack Burger for $2.89, and hints the food causes flatulence.

Focus rumored to be eyed for Universal acc't

[los angeles] The Hollywood media community was rife with speculation last week that Focus Media, Santa Monica, Calif., was being considered for Universal Pictures' national media account, now with DDB Needham Worldwide, Los Angeles and New York. Focus does local buying for Universal and national buying for studio DreamWorks SKG.

U.S. Mint program expected to go to Grey

[washington, d.c.] The U.S. Mint is expected to name Grey Advertising, New York, as agency of record for the first two years of its commemorative quarter program. The mint will issue five quarter designs a year for the next 10 years, featuring a state symbol on the back. Annual spending is said to be in the $5 million to $10 million range. The mint would only say a decision is expected soon.

Boston Market moves Michael Jenkins into top spot

[golden, colo.] Boston Chicken has tapped Michael Jenkins, 51, casual dining business veteran and known turnaround specialist, as chairman, president and CEO of its ailing Boston Market chain. He was most recently president-CEO of Vicorp, operator of the Village Inn and Bakers Square restaurant chains. Out are the co-chairs and architects of the 1,166-unit take-out chain, President Scott Beck and CEO Saad Nadhir. Chief Marketing Officer Keith Robinson remains. A spokeswoman said it is too early to say whether the moves will spark changes for the company's agencies, Suissa Miller, Los Angeles, and Carat MBS, New York. Ad spending in 1997 was $111 million, according to Competitive Media Reporting.


Pacific Gas & Electric Co. has contacted agencies about its unregulated business account, advertising executives said. Spending is undisclosed. McCann-Erickson Worldwide, San Francisco, is the utility's agency. . . . Levi Strauss & Co. this week breaks its first advertising from new agency TBWA Chiat/Day, Venice, Calif., a product-focused effort positioning Levi's as the original jeans in celebration of the company's 125th anniversary.

. . . Grey Advertising, New York, reported net income of $5 million for the first quarter, up 10% from the same period last year. The agency also reported gross billings of $1.4 billion, up 14.3%. . . . Florence Skelly Altman, 73, died in Scottsdale, Ariz., April 28 from complications of a long-term heart condition. During a career that spanned five decades, Ms. Altman was a pioneer market researcher at her own company Yankelovich, Skelly & White. . . . Greyhound Lines to PGC, Dallas, from Richards Group as creative agency for its estimated $10 million account. . . . Brahma to F/Nazca Saatchi & Saatchi, Sao Paulo, from Fischer Justus for the brewer's $20 million Brahma beer account in Brazil. . . . Ameritech Corp. said it will raise its Internet rates effective June 1 from $19.95 to $21.95 per month for unlimited access. America Online was the first large online service provider to raise its rates similarly in April. . . . CNBC and Dow Jones & Co. today launch a six-week, $5 million TV and print campaign announcing the news agencies' integrated partnership. "Real time. Real depth" is the tagline from BBDO Worldwide, New York

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