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Gillette readies $120 mil in ads for shaver launch

[boston] Gillette Co. is preparing to spend more than $120 million on advertising alone for this summer's launch of what it is touting as "a revolutionary shaving system" that offers "extraordinary improvement over any blade product now available." BBDO Worldwide, New York, handles.

L.L. Bean moves $25 mil account into review

[freeport, maine] L.L. Bean has put its estimated $25 million account in review. "Due to strategic developments at L.L. Bean, we're in review," said Catherine Hartnett, manager of public affairs. "We welcome anyone who is interested in participating." Incumbent Bronner Slosberg Humphrey, Boston, will participate. Skip Pile & Associates, Boston, is the consultant.

Schwab taps Lowe for $40 mil branding work

[san francisco] Charles Schwab & Co. has given Lowe & Partners/SMS a branding assignment worth an estimated $40 million. Earlier this year, Lowe produced a TV spot for Schwab touting the financial services company's sponsorship of the U.S. Olympic Ski Team. Meanwhile, Lowe also is pitching the $70 million Merrill Lynch & Co. account; it's not known if that represents a conflict.

Frito-Lay mulls agency reassignments

[plano, texas] Frito-Lay Chairman-CEO Steven Reinemund is considering realigning agency assignments, according to executives close to the company. Consideration is said to be limited to incumbents BBDO Worldwide, and DDB Needham Worldwide along with Y&R Advertising, which handles some snack foods in Asia and Latin America. All three shops are New York-based. Total spending is $115 million.

Verklin to leave Riney for Carat N. America CEO post

[san francisco] David Verklin, managing director of Hal Riney & Partners, said he will leave the agency to become CEO of Carat North America, New York. A Carat North America spokesman had no comment. The possibility of Mr. Verklin departing Riney was first reported last week (AA, April 6).

McDonald's Beanie Babies promo kicks off May 22

[oak brook, ill.] McDonald's Corp. is slated to launch its Teenie Beanie Babies promotion May 22 with heavy ad support from Leo Burnett USA, Chicago. The promotion runs through June 18, according to an internal memo obtained by Advertising Age.

McCann at top of class in '98 Effie Awards, with 14

[new york] McCann-Erickson Worldwide led the winners of the 1998 Effie Awards, with 14 awards recognizing advertising effectiveness. DDB Needham Worldwide received nine and J. Walter Thompson USA and Ogilvy & Mather Worldwide, each received eight. The awards, sponsored by the New York chapter of the American Marketing Association, will be presented at a ceremony June 3.

Winkler loses in H-P, Sony acc't shifts

[boise, idaho] Hewlett-Packard Co. moved its estimated $10 million-to-$15 million LaserJet Supplies Operation account to Goodby, Silverstein & Partners from Winkler Advertising, both San Francisco, aligning supplies work with the printer account already at Goodby. Separately, Sony Information Technologies of America shifted its estimated $15 million PC, monitor and imaging products account to Citron Haligman Bedecarre, San Francisco, from Winkler; Sony is mulling a TV campaign. Winkler laid off about a dozen staffers after the losses.

SFM exec claims $1 mil buy on `Seinfeld'

[new york] Canon USA has bought a 30-second spot on the season finale of "Seinfeld" for about $1 million, according to Jerry Solomon, president of national broadcast for SFM Media Corp., Crain's New York Business reports today. SFM is Canon's media buyer. Officially, NBC is not commenting on the price of commercials in the show, but a top NBC sales executive who requested anonymity told Advertising Age that figure was incorrect and that pricing for the show has not dropped under $1.7 million per :30.

EvansGroup sells Denver office to Barnhart/CMI

[denver] EvansGroup, a Western shop restructuring for a national focus and rumored to be negotiating a deal with Publicis Group, has sold its office here, with billings in the $30 million range, to Barnhart/CMI. EvansGroup, with billings estimated at $350 million, has offices in Salt Lake City, Seattle; San Francisco; Boise, Idaho; Dallas; and Indianapolis.

TBWA Chiat/Day sets new team on Nissan creative, management

[venice, calif.] TBWA Chiat/Day has shuffled its creative and account management team on Nissan Motor Corp. USA, which continues its sales slide. Robert Le-Plae, formerly senior VP-group account director at Rubin Postaer & Associates, Santa Monica, has been named group account director on Nissan under Tom Patty, president and worldwide account director. Mr. LePlae succeeds Pam Keehn, now account director on Taco Bell. Rob Schwartz, associate creative director on Lexus at Team One, El Segundo, will become associate creative director on Nissan under Rob Siltenan, creative director on both Nissan and Infiniti.


Celine Dion will announce a partnership today with Swedish telecom marketer Ericsson Mobile Phones to sponsor the pop singer's global tour, starting in August. Ms. Dion may also appear in ads for Ericsson. . . . IBM Personal Systems Group, Somers, N.Y., announcing new "e-business" initiatives April 15, is readying an eight-page newspaper insert covering all products, via Ogilvy & Mather Worldwide, New York, that could run as early as the week of April 20. . . .

Bermuda Department of Tourism has awarded the direct portion of its advertising account to Barry Blau & Partners, Wilton, Conn. Rapp Collins Worldwide, New York, previously handled the direct business. . . . Ziff-Davis, New York, priced its pending initial public offering at $14 to $17 a share for 25.8 million shares, representing 25.8% of the company, putting a market valuation on the company of from $1.4 billion to $1.7 billion. . . . Liberty Mutual Group will hear final presentations this week from Kirshenbaum Bond & Partners and N.W. Ayer & Partners, both New York.

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