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Coke's Sergio Zyman rumored to be exiting

[atlanta] Speculation is rampant that Coca-Cola Co. Worldwide Marketing Chief Sergio Zyman is on his way out, a move with possibly major implications for the cola giant's ad strategy. Mr. Zyman, who couldn't be reached for comment, is said to be talking to marketers including Microsoft Corp. and Nike. Microsoft denied it; Nike declined to comment. A Coca-Cola spokesman called the rumblings "purely speculation."

Clairol hires `3rd Rock'star for Nice 'n Easy

[new york] Bristol-Myers Squibb Co.'s Clairol has chosen "3rd Rock From the Sun" star Kristen Johnston as its new Nice 'n Easy spokeswoman.

AT&T may unite ad, marketing duties

[basking ridge, n.j.] AT&T Corp. is looking to consolidate chief advertising and marketing duties into one position that will report directly to Chairman C. Michael Armstrong. With the retirement of Marilyn Laurie, senior VP-brand management and communications, at the end of the month, AT&T wants to expand the position to include the marketing duties now held by the various division heads.

Burger King debuts 99 cents value menu today

[miami] Burger King Corp. is slated to launch a new 99 cents "Great Taste" menu today as part of its strategy to showcase value. Launch of the seven-item menu, including sandwiches, fries and drinks, will be supported with new creative from Ammirati Puris Lintas, New York, that will depart from the marketer's food and music focus.

Sony looks for agency for $15 mil PC acc't

[san jose, calif.] Sony Information Technologies of America is talking with agencies about its PC, monitor and imaging products account. Incumbent Winkler Advertising, San Francisco, is not participating. Sony has shifted much of the estimated $15 million account into direct mail, via Cohn & Wells, San Francisco, and hasn't decided how much traditional advertising it will do.

Ford Division seeks new ad manager

[detroit] Ford Motor Co.'s Ford Division is looking at outsiders in a quiet search for a new ad manager to succeed 27-year Ford veteran Gerry Donnelly; he now holds the title marketing communications manager but will be reassigned. Ford had no comment, but executives close to Ford said the move doesn't reflect disappointment with Mr. Donnelly, who oversees a $500 million ad budget. Ford routinely changes ad managers.

Victoria's Secret moves $55 mil acc't in-house

[columbus, ohio] Victoria's Secret, a division of Limited Inc.'s Intimate Brands division, in a split mutually agreed upon by Tarlow Advertising, New York, brought its $55 million advertising account in-house. Media buying will be awarded in the next two weeks in a race between incumbent KSL, New York, and Promedia, Boston.

Wheaties signs multiyear deal with Tiger Woods

[minneapolis] General Mills' Wheaties brand has inked golf phenom Tiger Woods to a multiyear endorsement deal, with an announcement due today. Neither Mr. Woods' agent nor General Mills would comment.

Fila account resigned by Arnell Group

[hunt valley, md.] Fila USA and agency Arnell Group Brand Consulting, New York, have parted ways; the shop resigned the estimated $15 million account. Fila VP-Marketing Howe Burch said it's undecided if a review will be held, or if agencies will be sought for project work.

Merrill Lynch cuts review to 5 finalists

[new york] Merrill Lynch & Co. selected five finalists as it reviews its $70 million account. Executives close to the review said D'Arcy Masius Benton & Bowles; Foote, Cone & Belding; Grey Advertising; Lowe & Partners/SMS; and J. Walter Thompson USA remain in the review. Incumbent Bozell Worldwide declined to participate. Bismark Corp., Dennis, Mass., is handling.

Chase Manhattan trims finalist list to 7 shops

[new york] Chase Manhattan Corp. cut to seven the agencies in its $40 million review. Insiders said incumbents Grey Advertising, and McCann-Erickson Worldwide both made the cut, as did Bozell Worldwide; D'Arcy Masius Benton & Bowles; Foote, Cone & Belding; Lowe & Partners/SMS; and Saatchi & Saatchi. Geduldig & Ferguson is handling.

Goodby exiting pitch for $40 mil Yellow Pages acc't

[denver] Goodby, Silverstein & Partners, San Francisco, has left the $40 million Yellow Pages Publishers Association pitch, leaving Bozell Worldwide and TBWA Chiat/Day, both New York; Foote, Cone & Belding, San Francisco; and the Martin Agency, Richmond, Va. Morgan, Anderson & Co., New York, is handling the review.

Quaker State airs Leagas spots as review nears end

[irving, texas] Quaker State Corp. is airing spots in four markets from Leagas Delaney, San Francisco. It is expected this week to pick between Leagas and Bozell Worldwide, New York, for its $20 million account, formerly handled by Foote, Cone & Belding, Chicago.


Valvoline Co. plans to pick this week between Lowe & Partners/SMS, New York, and Cramer-Krasselt and Euro RSCG Tatham, both Chicago, for its $25 million account, resigned by Bozell Worldwide, New York. . . . Midas International is looking for a new VP-marketing after David Lush left the company. . . . Publishers Information Bureau reported magazine advertising pages were up just 1.3% to 31,400.99 pages for January and February. . . . American Family Publishers reached a settlement with attorneys general from 32 states and the District of Columbia in which it will pay each state $50,000, while also agreeing to certain standards for future mailings. . . . BMW of North America launches the new convertible version of its M3 roadster in a $3 million print push breaking this week, with ads from Fallon McElligott, Minneapolis.

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