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Yellow Pages Assn.'s $40 mil review down to 5

[denver] The Yellow Pages Publishers Association has cut to five the number of contenders for its $40 million account. Included are Foote, Cone & Belding and Goodby, Silverstein & Partners, both San Francisco; Bozell Worldwide and TBWA/Chiat Day, both New York; and Martin Agency, Richmond, Va. Presentations will be made on March 30 and 31.

PC marketer Micron taps BAM! for $50 mil account

[nampa, idaho] Micron Electronics hired BAM!, Austin, Texas, for its estimated $50 million account, with work to be split between BAM! and an in-house group. Trahan, Burden & Charles, Baltimore, previously handled.

General Mills, Campbell showcase Olympic gold

[minneapolis] General Mills at press time was weighing two Olympics Gold Medalists for its Cheerios' boxes, the U.S. Women's Hockey Team or figure skater Tara Lipinski. Separately, Campbell Soup Co. will break a print ad in USA Today for its soups congratulating skaters Ms. Lipinski, Michelle Kwan and Nicole Bobek with a headline in alphabet soup macaroni: "Welcome home dream team. We kept your soup warm." Campbell's major shop is BBDO Worldwide, New York.

Fallon a finalist for Lee Jeans business in Europe

[brussels] Minneapolis-based Fallon McElligott is one of four contenders for Lee Jeans' $30 million European account, and will open a European office, probably in London, if it wins the business. Fallon, which handles Lee in the U.S., is pitching against European incumbent Grey Advertising, Duckworth Finn Grubb Waters, and Abbott Mead Vickers BBDO, all London, said David Smith, marketing director for VF Europe Jeanswear. A decision will be made in April.

Heineken in talks with 4 shops for $30 mil account

[white plains, n.y.] Heineken USA has contacted Bates Worldwide; Hill, Holliday/Altschiller; Lowe & Partners/SMS; and J. Walter Thompson USA, all New York, to handle its $30 million account.

Interpublic postpones U.K. buy of Shandwick

[new york] Interpublic Group of Cos. backed away from negotiations to acquire London-based PR shop Shandwick. Executives close to Interpublic said it was concerned with the price. Shandwick Chairman Lord Chadlington did not return calls by press time. London financial analysts expected a deal shortly, priced at approximately $160 million. Separately, Interpublic is still said to be close to acquiring Hill, Holliday, Connors, Cosmopulos, Boston.

Alamo launches $26 mil TV and print campaign

[fort lauderdale, fla.] Alamo Rent A Car today broke a new $26 million network TV and print campaign targeting the leisure and business travel segments Sunday in major daily newspaper travel sections. Ads use the new theme, "Drive happy." Foote, Cone & Belding, New York, handles.

Nestle renews pact with `Simpsons' for Butterfinger

[glendale, calif.] Nestle Chocolate & Confection's Butterfinger brand has renewed with Twentieth Century Fox Licensing & Merchandising for licensing rights to "The Simpsons." Butterfinger is planning a major ad push, via J. Walter Thompson USA, San Francisco, that once again uses the animated characters.

Int'l Ad Fest names U.S. judges for Cannes awards

[new york] The International Advertising Festival has named jury members for its 1998 Lions competition, to take place in Cannes in June. The jury president is Jean-Marie Dru, chairman of BDDP, Paris. The American TV and cinema panel judges are Donna Weinheim, senior VP-senior creative director, BBDO Worldwide, New York, and Gary Topolewski, chief creative officer, Bozell Worldwide, Southfield, Mich. Ron Lawner, managing partner/chief creative officer of Arnold Communications, Boston, is on the print panel.

Digital Planet gets nod for Barbie Web site make-over

[el segundo, calif.] Mattel is expected this week to tap Digital Planet, Beverly Hills, to revamp the Web site for its mainstay Barbie ( following a lengthy review. Other finalists were said to be OgilvyOne Interact ive, New York, and Organic Online, San Francisco.

Hewlett-Packard ramps up attack on rival Digital in new ad

[cupertino, calif.] Hewlett-Packard Co., which pulled a recent ad mimicking Digital Equipment Corp.'s logo after complaints from Digital's lawyers (AA, Feb. 16), is expected to escalate its ad assault Feb. 25 with a spread, from Saatchi & Saatchi, San Francisco, in The Wall Street Journal.

Bravo to begin accepting ads in fall '98 programming

[woodbury, n.y.] The Bravo cable network, as expected, will move to an ad-supported format this fall (AA, Nov. 17). Bravo will sell eight national ads per hour; local ads are still under discussion.


Michael Seergy, 43, to VP-general manager, Nissan Division of Nissan Motor Corp., Carson, Calif., from regional VP, Nissan's Northeast region. He succeeds Tom Eastwood, 50, who is retiring. . . . Peter Klein, 51, to the new post of exec VP-strategy, business development and marketing services, Nabisco, from a partner and managing director at consultancy Cambridge Group. . . . Hachette Filipacchi Magazines is expected to announce this week or next it has won a $3 million

to $5 million account to publish a twice-a-year, 500,000 circulation custom-published magazine for General Motors Corp.'s Cadillac Motor Car Division. . . . Jerry & Ketchum, New York, is being renamed Della Femina/Jeary & Partners, as fo rmer Saatchi & Saatchi, New York, Chairman-CEO Michael Jeary joins the agency as president-chief operating officer. . . . Arthur Sbarsky, 50, to exec VP, Norwegian Cruise Line, Miami, from senior VP-sales and marketing, Celebrity Cruises.

He suceeds Bruce Nierenberg, who left. . . . Popeye's Chicken & Biscuits is launching a new sit-down concept called Popeye's Cajun Kitchen in Chicago in the fall via a partnership with Lettuce Entertain You Enterprises. . . . DoubleClick launched its initial public offering Friday, raising an estimated $60 million.

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