Published on .

Gateway moves creative from DMB&B to in-house

[n. sioux city, s.d.] Gateway 2000 took TV creative in-house from D'Arcy Masius Benton & Bowles, Los Angeles, global agency on the $70 million account. DMB&B acknowledged some client disappointment with early TV creative. DMB&B still handles media, newspaper ads and retail stores. As reported, Gateway's major-accounts unit is talking to Leo Burnett USA, Chicago (AA, Dec. 8); it's not expected to stay at DMB&B. Separately, Gateway is seeking its first interactive AOR.

Consultant in $200 mil

review riles agency execs

[atlanta] Bedford Group infuriated agency media executives last week with a questionnaire sent to clients seeking a grade on their performance. The consultant requested references from the agencies as part of its review for the $200 million Bell Atlantic Corp. media account, which includes contenders such as McCann-Erickson Worldwide, BBDO Worldwide and DDB Needham Worldwide, all New York; and Chicago-based Leo Burnett USA. "My clients are very upset," said one agency executive. "They don't have the time or interest in doing this."

Nordstrom selects 4

in branding review

[seattle] Nordstrom narrowed the list in its review for its first major national branding effort to N.W. Ayer & Partners, New York; Fallon McElligott, Minneapolis; Richards Group, Dallas; and Saatchi & Saatchi Pacific, Torrance, Calif. Spending is estimated at $30 million to $50 million. Select Resources International, West Hollywood, Calif., is the consultant.

FCC chairman leaves TV liquor ads off agenda

[washington] Federal Communications Commission Chairman Bill Kennard may not go forward with an inquiry into TV liquor ads this year. Mr. Kennard last week unveiled a list of FCC priorities for the year that made no mention of liquor. While he still could act, Mr. Kennard said an inquiry into liquor "is just not at the top of the list right now."

Berlin Cameron wins

$15 mil Tidy Cat account

[st. louis, mo.] Ralston Purina Co.'s Golden Cat division has awarded its estimated $15 million Tidy Cat account to Berlin, Cameron & Partners, New York. Suissa Miller, Los Angeles and Avrett, Free & Ginsberg, New York, were the other finalists. Previous agency is Fallon McElligott Berlin, New York.

Beber Silverstein in line for $10 mil Pan Am win

[miami] Pan American Corp. this week will announce the selection of Beber, Silverstein & Partners, Miami, as agency of record for creative and media planning for its $5 million to $10 million account. Weller, O'Sullivan, Zuckerman & Lightcap, New York, was the incumbent. Don Camera, New York, retains media buying.

Glendale Federal mulls $13 mil account review

[glendale, calif.] Glendale Federal Bank is contemplating a review for its estimated $13 million account. BBDO Worldwide, Los Angeles, is the previous agency. Currently, Glendale Federal works with a number of small agencies, including WiseGuys, Pasadena.

Joe Boxer taps Fallon

for branding strategy

[san francisco] Joe Boxer Corp. picked Fallon McElligott, New York, to create a strategic branding plan for the underwear marketer. Fallon is in the final stages of negotiating an agreement for the account, which does not include creative, according to a Joe Boxer spokeswoman.

Kellogg to bolster print with TV ad support

[battle creek, mich.] Kellogg Co. is expected to announce this week a TV effort supporting its "Cereal. Eat it for life" print series that has been running since September. TV spots, from Leo Burnett USA, Chicago, break Feb. 9 and promote the health benefits of eating cereal in general and Kellogg brands in particular.

Court challenges Chicago tobacco, alcohol outdoor ad curbs

[chicago] U.S. District Court Judge Milton Shadur on Jan. 30 ordered Chicago to prove its new curbs on tobacco and alcohol outdoor boards will affect teen-age drinking and smoking. In a ruling that could eventually send the case to the U.S. Supreme Court, Judge Shadur rejected Chicago's argument that a City Council statement that the curbs would be effective was sufficient to bypass free speech guarantees.

Aamco calls 2 shops for

$20 mil creative account

[bala-cynwyd, pa.] Aamco Transmissions said it's talking to a couple of unidentified agencies that were in its review last summer for the creative portion of its $20 million account. Publicis/Bloom, New York, resigned that account last week. There will be no formal review. Contenders last summer included: MARC, Pittsburgh; Trahan, Burden & Charles, Baltimore; and Bates USA, Partners & Shevack, and DeVito/Verdi, all New York. Bates, which already handles Pep Boys, hasn't decided whether to participate.


Sussex Publishers' Spy, New York, shut down last week; the March issue will be its last. . . . Elinore Carmody-Gibbons, VP-publisher, Hachette Filipacchi Magazines' George, New York, is resigning her post due to family illness and will take a leave of absence. . . . MTV Networks heard final presentations Friday for its VH-1 account, estimated at $15 million to $20 million. Rubin Postaer & Associates, Santa Monica, Calif., and GSD&M, Austin, Texas, presented. The review is being handled in-house. . . . NBC and Turner Broadcasting Systems are talking about creating a new professional football league to compete against the National Football League. One possibility is the All-Star Football League, which Bates Worldwide unit BKS Bates, New York, has been trying to launch for 2 years with ex-NFL star Joe Kapp as a principal. Media experts said the new league probably couldn't muster more than a 3.0 rating, but that would be enough to cost NFL broadcasters viewers and ad dollars. . . . Judy Wald, chairman of creative recruiting firm Judy Wald Agency, as expected, has sold an equity stake to Screenvision Cinema Network executives Anne-Marie Marcus and Catherine St. Jean.

Most Popular
In this article: