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Leagas Delaney in line for

$20 mil Quaker State win

[irving, texas] Quaker State Corp. last week eliminated Goodby, Silverstein & Partners, San Francisco, from contention for its $20 million account. Leagas Delaney, San Francisco, the remaining finalist, is poised for the win after further testing of the work it presented. Quaker State was unavailable for comment at press time.

GM calling shops

for Caddy SUV acc't

[detroit] General Motors is said to be contacting smaller creative shops outside its roster for a Cadillac sport-utility vehicle assignment. Spending for the new account is estimated at $60 million to $70 million.

McDonald's reallocates media spending for '98

[oak brook, ill.] McDonald's Corp. is shifting its media spending this year to a 50-50 split between national and local advertising, the company told Wall Street analysts last week. In 1997, the burger giant spent 75% of its estimated $600 million budget on national and 25% on local media, the company said. The move is part of its increased focus on local marketing as it tries to boost sales in its 12,380 U.S. restaurants.

Levi's decision near on

$90 mil account

[san francisco] Levi Strauss & Co. this week is scheduled to announce the winner of the creative superbattle for its estimated $90 million account. The pitch is estimated to have cost the agencies about $1 million. Participants are incumbent Foote, Cone & Belding and Hal Riney & Partners, both San Francisco; Bartle Bogle Hegarty, London; TBWA Chiat/Day, Venice, Calif; and BBDO Worldwide, New York and Los Angeles.

Riney holds on to GM electric vehicle account

[detroit] Hal Riney & Partners, San Francisco, is keeping General Motors' EV1 electric vehicle after a tussle with the client over the $10 million account. The friction occurred with EV1 Brand Manager Frank Pereira over direct vs. mass media strategies. New ads, breaking in March, are expected to list more technical benefits.

Sony talking to shops

for TV project work

[park ridge, n.j.] Sony Electronics is talking to three agencies about an ad assignment involving TVs, one of several consumer electronics projects Sony could parcel out, according to an executive close to the company. The move spells competition for Sony's main agency, Lowe & Partners/SMS, New York, which appears safe on its upcoming MiniDisc and camcorder campaigns. A Sony spokesman denied there was a review "at this time."

Doritos 3-Ds intro gets $25 mil support

[plano, texas] Frito-Lay will spend an estimated $20 million to $25 million this spring to roll out Doritos 3-Ds via BBDO Worldwide, New York. The national launch began Jan. 25 with a 60-second teaser TV spot.

Clorox's Pine-Sol spray

gets $10 mil campaign

[oakland, calif.] Clorox Co. is rolling out Pine-Sol Lemon-Scented Antibacterial Spray with a national TV and print campaign estimated at $10 million from DDB Needham Worldwide, San Francisco. The campaign will break this spring. The spray is the first from Pine-Sol, the category leader in hard-surface cleaners.

S.C. Johnson to select shop for new brands

[racine, wis.] S.C. Johnson & Son as early as this week will name an agency to handle the Fantastik, Dow bathroom cleaner, Saran Wrap and Handi-Wrap brands acquired from Dowbrands. The Federal Trade Commission approved the acquisition Jan. 23, contingent on the spinoff of some brands to Reckitt & Colman, which takes over Dow's Spray 'n Wash, Glass Plus, Vivid and Yes! detergent. Foote, Cone & Belding, Chicago, is S.C. Johnson's agency; McCann-Erickson Worldwide, New York, handles most of Reckitt & Colman's cleaning brands.

Moore named to evaluate

MacManus media setup

[new york] MacManus Group named Michael D. Moore director of media development. He will chair a task force to evaluate merging the media assets of the holding company's various units. Succeeding him as worldwide media director at D'Arcy Masius Benton & Bowles is Kevin Malloy, formerly senior VP-global client media director. Also, Steve Farella resigned as senior VP-director of North American media operations at DMB&B to return to Jordan, McGrath, Case & Taylor as exec VP-business development and integrated communications.


Weight Watchers International will begin a search for a new agency in February, to replace Lowe & Partners/SMS, New York, which resigned the weight loss centers last year. Seiden Group, New York, is handling on a project basis while consultant ADvice & ADvisors, New York, evaluates the need for an AOR. . . . BMW North America named Merkley Newman Harty, New York, agency for its BMW Motorcycle Group. Spending is estimated at $3 million. Previous agency is Fallon McElligott Berlin. . . . James A. Warner, 44, to president, Primedia Magazine Group, New York, from president, CBS Television Network. He suceeds the late Harry McQuillan. . . . Charles Wittingham to VP-business development, Wired Ventures, San Francisco, from senior partner, director of new business, J. Walter Thompson USA. . . . Comcast Cable Communications awarded its account to TBWA Chiat/Day, New York. The cable carrier is expected to allot time, valued at $30 million, on its own cable system while spending about $5 million on paid media, according to executives close to the company. Previous agency is Earle Palmer Brown, Philadelphia. . . . Lou Tripodi, 68, exec VP-public affairs for DDB Needham Worldwide and Omnicom Group, died Jan. 22 in New York. He had been employed by the ad agency and its predecessor Needham Harper Worldwide for the last 30 years. . . . ShareWave, a new technology company developing smart-home, PC-based technology, is looking for an agency to handle its estimated $5 million to $10 million new assignment. . . . Kellogg Co. is taking a different creative direction in its $25 million Special K campaign with a new tagline, "Reshape your attitude." The campaign, from Leo Burnett USA, Chicago, broke Jan. 25.

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