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AT&T brand chief

retiring in April

[basking ridge, n.j.] Marilyn Laurie, AT&T Corp. exec VP of brand strategy and marketing communications, said late last week she will be retiring April 1. No replacement has been chosen. Analyst Jeffrey Kagan said, "This is one of the most crucial decisions that [AT&T Chairman C. Michael] Armstrong will make. The brand is it."

TWA offers new

domestic business class

[st. louis] Transworld First-an upgraded domestic business class-debuts today from Trans World Airlines, with a $10 million network TV campaign from D'Arcy Masius Benton & Bowles that asks, "Ever wished there was just one more seat in first class?"

Pollock exits N.Y. post

at Ammirati Puris

[new york] Duncan Pollock, president of Ammirati Puris Lintas North America, said he will relinquish his role as chairman-CEO of Ammirati's New York office in an effort to concentrate on Ammirati's North American operations. However, an executive close to the agency said the change is in response to friction between Mr. Pollock and Ammirati Worldwide Chairman-CEO-Chief Creative Officer Martin Puris. Mr. Pollock denied the internal conflict, saying "I've worked with Martin for 13 years . . . very successfully."

Wells Fargo revives

stagecoach icon

[san francisco] Wells Fargo Bank is bringing back its stagecoach icon in a new branding campaign scheduled to break later this month from DDB Needham Worldwide, Los Angeles. In the campaign's print and outdoor advertising, the stagecoach appears against clear blue skies and without the gritty, dusty, historic look of previous campaigns.

Wall moving to

IBM acc't at O&M

[new york] Chris Wall is leaving his Reno, Nev., creative boutique, Reno Slogan, to join Ogilvy & Mather Worldwide, New York, as senior partner-executive creative director on IBM Corp.

Bell Atlantic sets its

$125 mil media review

[arlington, va.] Bell Atlantic Corp., through consultant Bedford Group, Atlanta, has sent out questionnaires for a $125 million media consolidation and review. Likely participating in the review, which was expected (AA, Nov. 10), are roster shops Arnold Communications, Boston; and Zenith Media, TBWA Chiat/Day and BJK&E Media, all New York. Non-roster agencies likely in on the pitch are BBDO Worldwide, McCann-Erickson Worldwide and DDB Needham Worldwide, all New York; and Leo Burnett USA, Chicago.

Dailey has passive role

in Hilton review

[beverly hills, calif.] At the client's request, roster agency Dailey & Associates will not participate in the formal review process for the $40 million Hilton Hotels Corp. and Hilton International consolidated global account, although Hilton says the West Hollywood, Calif., shop remains a strong contender. The agency has teamed up with Lowe Howard-Spink, London, and Western International Media, Los Angeles, to seek the business. Agencies scheduled to pitch the account this month include Bates Worldwide, Irvine, Calif.; and J. Walter Thompson USA and Y&R Advertising, both San Francisco. A decision is expected in February. Select Resources International, West Hollywood, Calif., is the consultant.

Atkin to planning post

at Merkley Newman

[new york] Douglas Atkin, formerly head planner at Wells BDDP, has joined Merkley Newman Harty, New York, (AA, Dec. 22.) as partner and strategic planning director, replacing Jane Newman, who will concentrate on special strategic projects. Additionally, executives close to the company said BDDP Chairman-CEO Jean-Claude Boulet is expected to leave Wells' parent company this month, a move denied by Mr. Boulet.

DMB&B hires Susan Gianinno

for Global Strategic Group

[new york] In forming its Global Strategic Group, D'Arcy Masius Benton & Bowles, has hired former J. Walter Thompson-New York CEO Susan Gianinno as exec VP-global marketing director and chief branding officer. DMB&B Vice Chairman-Director of Strategic Planning and Business Development Sam Hill will co-head the group, becoming chief strategic officer. Daniel Dahan, previously CEO of DMB&B, Paris, will now report to Mr. Hill in the new position of exec VP-director of leadership strategy.

IDG picks name, publisher

for new Internet weekly

[boston] International Data Group's weekly Internet news magazine due to debut in April has a name and an editor in chief. The Internet Industry Standard will be edited by Jonathan Weber, former technology editor of the Los Angeles Times. Ex-Wired co-founding editor John Batelle is president and publisher.


Pfizer is opening an estimated $15 million review for a corporate campaign, inviting roster agency Bozell, New York, and unidentified others. . . . Dean Foods Vegetable Co. was notified that Young & Rubicam, San Francisco, was resigning the $5 million Bird's Eye account. . . . Paul Michaels to chief operating officer, a new post at M&M/Mars, Hackettstown, N.J., from VP-franchise. . . . Kaiser Permanente to Grey Advertising, New York, for its estimated $25 million to $30 million new national account. . . . Labatt USA to Bozell, New York, to handle advertising for Dutch brew Carlsberg; spending wasn't undisclosed.

. . . Primedia will acquire Cowles Enthusiast Media and Cowles Business Media units from McClatchy Newspapers for approximately $200 million. . . . Anthony Foglio to president-CEO, Skyy Spirits, San Francisco, from president-chief operating officer of IDV/North America, Hartford, Conn. He succeeds Maurice Kanbar, who remains chairman. . . . Vail Resorts to Goodby, Silverstein & Partners, San Francisco, from Kelly/Dexter, Boston, for its estimated $20 million national ad account (AA, Dec. 8.). . . . Mullen, Wenham, Mass., resigned the estimated $3 million Gitano account.

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