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Coke sends $10 mil in

Hispanic buys to McCann

[atlanta] Coca-Cola USA has moved $10 million in Hispanic market media buying to McCann-Erickson Worldwide, New York, from Sosa Bromley Aguilar Noble & Associates, San Antonio. A spokeswoman said the move is part of Coca-Cola's strategy to use a single agency for buying.

Daewoo picks Korey

as 4th regional shop

[ridgefield park, n.j.] Daewoo Motor America (Northeast) named Korey, Kay & Partners, New York, to handle its $10 million to $12 million account. Korey is the fourth and final regional agency hired for the South Korean car marketer's U.S. launch. The regional shops may be asked to vie for a national account.

4 cable nets sign on

to SRI's Smart project

[westfield, n.j.] Discovery Networks, USA Networks, ESPN and Lifetime Television have become the first cable networks to join Statistical Research Inc.'s Smart initiative on TV audience measurement. Smart, now testing in Philadelphia, could become a competitor to Nielsen Media Research. Smart's primary backers are ABC (co-owner of ESPN and Lifetime), CBS and NBC. Four major advertisers and 14 agencies also are taking part in the project.

Wieden said to be

seeking office in Tokyo

[portland, ore.] Wieden & Kennedy is said to be deploying Creative Director Larry Frey to Japan, amid rumors the agency is planning to open a Tokyo office. Wieden executives didn't return calls. A spokesman for McCann-Erickson Worldwide, which has an alliance with Wieden in Japan to service Nike and Microsoft Corp., said the status of their venture remains unchanged. Wieden is trying to beef up its international resources, and also is said to be mulling a London office.

DDB creating national

integrated services unit

[new york] DDB Needham Worldwide is in the early stages of creating a new national integrated services unit, led by Ray Gillette, now president of Integrated Services, Chicago.

Bates may be in race

for Continental

[houston] Late last week, as finalists presented pitches in Continental Airlines' $50 million review, Bates USA, New York, was said to have entered the contest. The airline originally sought global media capabilities but allowed presenters to include creative as well. Incumbent Richards Group, Dallas; and Ogilvy & Mather, TBWA Chiat/Day and N.W. Ayer & Partners, all New York, remained after a cut in early July.

IDG, Ziff-Davis

to merge Mac titles

[san francisco] International Data Group and Ziff-Davis are merging their Macintosh publications, underscoring Apple Computer's shrinking market. The rivals will have a 50/50 interest in a joint venture of Ziff-Davis' weekly MacWeek and IDG's monthly Macworld, which will absorb Ziff's monthly MacUser.

Welch Foods to boost

spending to $26 mil

[concord, mass.] Welch Foods is preparing a new advertising campaign for later this summer and will more than double ad spending this year to $26 million, from $12 million last year. Jordan, McGrath, Case & Taylor, New York, is the agency.

Census Bureau trims

contender list

[washington] The U.S.

Census Bureau has made the first cut in the review for a four-year contract worth $100 million in billings. Grey Advertising, Y&R Advertising and Bates USA, all New York, are among the agencies that have made it to the next round, along with a joint pitch from Western International Media and Imada Wong Communications Group, Los Angeles; the Mingo Group and YAR Communications, New York; HMS Partners, Columbus, Ohio; and Montemayor & Asociados, San Antonio.

Dell invites Grey, JWT, Y&R

to pitch for assignment

[Austin, Texas] Dell Computer Corp. has invited Grey Advertising, J. Walter Thompson USA and Y&R Advertising, all New York, for an undisclosed pitch, according to executives close to the situation. A fourth agency, believed to be BBDO Worldwide, New York, is said to be in the pitch, although executives there denied it. Dell recently ended talks about a project with Leo Burnett USA, Chicago. Dell and agency executives were not available at press time.

Five staffers exit

Rubin Postaer Interactive

[santa monica, calif.] Five staffers including General Manager George Penner and Account Manager Joseph Shak quit Rubin Postaer & Associates' Rubin Postaer Interactive to start their own agency. Rubin Postaer named Peter Imwalle, a VP-account supervisor on American Honda Motor Co., to be the unit's VP-general manager.

FTC works on voluntary

Web privacy rules

[washington, d.c.] The Federal Trade Commission wrote Senate Commerce Committee Chairman John McCain (R., Ariz.) saying it will try to establish voluntary privacy disclosures guidelines on the Web, rather than mandating any procedures, but is examining if issuing guidelines on children's privacy might be helpful.

America West opens

$24 mil review

[phoenix] America West Airlines threw its $24 million account-handled by the Team One, El Segundo, Calif., unit of Saatchi & Saatchi Advertising-into review after speculation that Saatchi's win of the $100 million worldwide Delta account last April would be a conflict. Team One and up to 15 shops have been invited to participate.


Ammirati Puris Lintas, New York, will open a Chicago office to service Ameritech Corp. Ammirati won the $100 million-plus consumer, business and branding account at the end of last month. . . . Kellogg Co. is expanding its Rice Krispies Treats line with Chocolate Chip Rice Krispies Squares, including a multimillion-dollar TV campaign from Leo Burnett USA, Chicago, breaking this month.

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