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Ward exits Wieden

for Lucasfilm post

[san rafael, calif.] Jim Ward, 37, is leaving as global account director on Nike at Wieden & Kennedy, Portland, Ore., to be head of marketing at Lucasfilm Ltd., effective June 23. In the new post, Mr. Ward will oversee brand and marketing activities, not including merchandising, for George Lucas' two key franchises, "Star Wars" and "Indiana Jones."

Houston Herstek reduces

staff after account losses

[boston] Houston Herstek Favat laid off approximately 40 employees last week after losing an estimated $100 million in accounts during May. Clients who reassigned their business included Fidelity Investments, which moved its estimated $50 million to $70 million account to Hill, Holliday, Connors, Cosmopulos; Massachussetts Tourism Office, whose $4 million to $10 million account is now at Holland Mark Martin; and NEC Technologies, whose approximately $50 million media buying account moved to Hampel Stefanides, San Francisco.

Sony, Sprint partner

for `Men in Black' promo

[culver city, calif.] Sony Corp.'s Columbia Pictures has inked Sprint Corp. to a multimillion-dollar promo deal for "Men in Black," being launched July 4. Sprint will break a TV spot from J. Walter Thompson USA, San Francisco, June 12 to support a promo giving away movie tickets and other prizes to consumers who switch to Sprint from June 12 to 25.

Nike Dad's Day salute

features Tiger's father

[beaverton, ore.] Nike's next advertising starring golf phenom Tiger Woods breaks this weekend. The Father's Day-themed TV work from Wieden & Kennedy, Portland, has Tiger saluting his father, Earl, and will air on ESPN's and NBC's coverage of the U.S. Open.

Chrysler, Omnicom

prepare agency options

[detroit] Chrysler Corp. and Omnicom Group executives were said to have met last Friday to discuss options if fellow Chrysler agency Bozell, Jacobs, Kenyon & Eckhardt was acquired by True North Communications, believed still to be in merger discussions, according to executives close to the talks. However, Alan Rosenshine chairman-CEO, BBDO Worldwide said, "That was absolutely not the subject of the meeting." He added, "We discussed ongoing service in the absence of such a deal, such as what efficiencies can be generated. We talked with them about what our next steps will be in terms of service, our next steps in servicing them now that there is not [going] to be any Omnicom deal with BJK&E." Omnicom President-CEO John Wren added about future talks with BJK&E: "After the events of the last two weeks, I am not planning to make BJK&E another offer."

Triarc's Mistic

account to DiNoto/Lee

[new york] Triarc Beverages named DiNoto/Lee to handle its $7 million-plus Mistic beverages account. Mistic is the first account at the new shop. Deutsch previously handled Mistic, but had to drop the brand to take on Triarc's Snapple. Deutsch, however, picked up media buying and planning for Mistic; Corinthian Media, New York, previously had media.

O&M Direct cuts staff,

readies for new name

[new york] Ogilvy & Mather Direct reorganized its New York creative department last week, laying off seven mid-level staffers. Separately, the shop as expected to move forward with a proposed global name change to Ogilvy One effective July 1, according to industry executives, who said the agency had announced the plan internally June 5. O&M Direct CEO and Chairman-North America Wendy Riches declined comment on the new name but said the agency will be adding creative staff, and the priority now is O&M Direct's Ogilvy & Mather Interactive unit.

P&G supports Web site

for Pampers with $5 mil

[cincinnati] Procter & Gamble Co. breaks an estimated $5 million print and TV campaign this summer, via D'Arcy Masius Benton & Bowles, New York, to promote its Pampers site (, which features service information from the Pampers Parenting Institute. Rare Medium, New York, constructed the site.

Contenders set for

$15 mil Bridgestone account

[nashville, tenn.] Contenders for Bridgestone-Firestone's estimated $15 million account are Cramer-Krasselt, Milwaukee; Kirshenbaum Bond & Partners, New York; and Campbell-Ewald, Warren, Mich. The Troy, Mich., office of D'Arcy Masius Benton & Bowles; Foote, Cone & Belding, Chicago; and Lowe & Partners/SMS, New York, may also be pitching. Bridgestone denied a report from one shop that the review was on hold.

Cargill talks to shops for

integrated marketing account

[wayzata, minn.] Food processing and manufacturing company Cargill has contacted a small number of Minneapolis and Chicago agencies to pitch for a new integrated marketing initiative directed to business farmers. Billings are expected to reach an estimated $20 million by yearend. A decision is expected by the end of June. New York consultancy ADvice & ADvisors is handling.


Borders Books & Music awarded its $5 million to $10 million media planning and buying account to Carat North America, New York and Los Angeles. Perich & Partners, Ann Arbor, Mich., is the former agency. . . . Integrated Brands, Ronkonkoma, N.Y., has launched nationally under license a Tropicana-branded frozen orange juice bar. Sampling only is planned. . . . TotalNews settled a lawsuit with six media companies over the concept of framing Web pages. Under terms of the agreement, the Internet company will no longer display Web sites belonging to CNN, Dow Jones & Co., Reuters New Media, Time Inc., Times Mirror Co. and Washington Post Co. within a frame on its site. . . . Herbal Essence bodywash has awarded a project to Bozell Worldwide, New York. Wells Rich Greene BDDP, New York, is the agency of record for Herbal Essence, but had a conflict with its Oil of Olay work.

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