[north sioux city, s.d.] Gateway 2000 named D'Arcy Masius Benton & Bowles, Los Angeles, as first worldwide agency of record on its estimated $70 million account. DMB&B will work with the PC direct marketer's in-house group, with DMB&B focusing on the consumer market and probably buying the "lion's share" of media outside PC publications, said James Taylor, senior VP-global marketing. In-house will create and buy media in PC enthusiast publications. Mr. Taylor said DMB&B's strategic thinking "knocked us dead." Former agencies are Carmichael Lynch, Minneapolis; Finex, London, for European and Japanese creative; European media buyer Optimedia, London; and Japanese media buyer Dentsu, Tokyo (see full story on https://adage.com).
MILLER EXPECTED TO SEND $60 MIL ACC'T TO BURNETT
[milwaukee] Miller Brewing Co. is expected to announce this week
that it has awarded Leo Burnett USA, Chicago, its $60 million entertainment media buying account. The account moves from TeleVest, New York. The move follows a number of recent Burnett media wins, including Procter & Gamble Co.'s print buying account and Miller's $300 million local and sports buying accounts.
DISNEY WON'T INSIST UNITS BUY ADS ON ABC
[burbank, calif.] Walt Disney Co. has decided against mandating that its three major divisions-filmed entertainment, home video and theme parks-spend a certain percentage of their TV budgets on sister unit ABC during the upcoming advance sales marketplace (AA, Feb. 24).
WENNER DISCUSSES RETURNING TO MPA
[new york] Wenner Media is talking with Magazine Publishers of America about rejoining the consumer magazine trade association, which is offering Wenner a seat on the board and a spot on the executive committee as enticements. In 1990, the company made a stormy exit from the group after several complaints, including that the MPA was biased toward larger publishers.
COMPUSERVE SAYS IT'S UP FOR SALE
[cleveland] CompuServe Chairman Frank Salizzoni told reporters at a press briefing March 21 that if appropriate offers were made, the company's board was ready to sell CompuServe, Reuters reported. Parent company H&R Block did not spin off its equity in the company as planned last August because of CompuServe's poor quarterly results.
COWLES NEAR DEAL FOR DOW JONES TITLES
[stamford, conn.] Industry executives said Cowles Business Media is closing in on a deal to buy American Demographics and two sister titles from Dow Jones & Co. A Dow Jones spokesman declined comment, but industry executives said the pact could be announced this week. Only last week, Cowles shut down Inside Media and sold the assets to BPI Communications.
EURO RSCG CAPTURES HILLSHIRE'S $20 MIL ACCT
[cincinnati] Hillshire Farm & Kahn's awarded its $15 million to $20 million account for its line of sausages and meats to Euro RSCG Tatham, Chicago, after a review. Ammirati Puris Lintas, New York, had handled.
IBM READIES INTERNET TV ADS
[armonk, n.y.] IBM Corp. is airing a one-two punch of Internet TV campaigns. "Internet Solutions," a set of seven spots rolling out this month in the U.S. and globally in about four weeks, is the first campaign for the IBM brand under the creative direction of Steve Hayden, president-worldwide brand services on IBM at Ogilvy & Mather Worldwide, New York. The ads are designed to appeal to a new generation of tech buyers who weren't working in the old era when IBM was dominant. In April, these spots will begin running in tandem with a second campaign of customer success stories (AA, March 17).
P&G ENDS TESTS OF 3 TIDE TREATMENTS ITEMS
[cincinnati] Procter & Gamble Co. is discontinuing a 16-month test market in Cincinnati and Dayton, Ohio, for three items in its Tide Treatments line of laundry pre-treaters and extending tests for a fourth. This summer, the company will launch Tide High Efficiency laundry detergent formulated for a new generation of high-efficiency washing machines.
PFIZER PULLS CARDURA CAMPAIGN
[new york] Pfizer will pull a $14 million magazine campaign by May for its cardiovascular drug Cardura BPH, following disappointing results from a follow-up study of direct-to-consumer prescription drug ads.
KEESHAN TAKES TOP STRATEGY POST AT SAATCHI
[new york] Michael Keeshan, 45, has been promoted to the new post of chief strategic officer, Saatchi & Saatchi Advertising Worldwide, from president-chief operating officer of Saatchi & Saatchi's New York office. No replacement is planned for the posts. However, North American CEO Jennifer Laing will assume the new title of chairman of the New York office.
Paul DuCharme to president of Arcade Media, New York, a new division of Arcade, a leading manufacturer of scent samples, from senior VP-global advertising at Hachette Filipacchi Magazines. . . . A Texas House of Representatives panel sharply decreased chances the state would eliminate a tax deduction on advertising. After hearings on revamping the state tax system, it developed four alternative plans, all of which kept the ad exemption. . . . Fujitsu Computer Products of America is searching for an agency for its $4 million to $5 million primarily business-to-business account for printers, hard drives and scanners. Incumbent Asian Advertisers, Santa Clara, Calif., won't participate. . . . GQ and The New Yorker each landed six nominations in five categories, topping all other finalists for the 1997 National Magazine Awards unveiled by the American Society of Magazine Editors.