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Hilton to see credentials for $30 mil account

beverly hills, calif.] Hilton Worldwide has scheduled agency credentials meetings Sept. 10 to consolidate its $30 million worldwide advertising account. Bates USA West, Irvine, Calif.; J. Walter Thompson USA, San Francisco; and domestic incumbent Dailey & Associates, Los Angeles, are pitching. Y&R Advertising, San Francisco, was also believed to be in the pitch. International incumbent Saatchi & Saatchi Advertising, London, is not in the finals. A decision is expected at the end of September.

Y&R, Citron Haligman exit

$15 mil Ore-Ida review

[boise idaho.] Y&R Advertising, San Francisco, has dropped out of the $15 million account review for H.J. Heinz Co.'s Ore-Ida frozen specialty products line, citing a conflict. Y&R handles Campbell Soup Co.'s unadvertised Swanson line, but Campbell is telling the retail trade it will break a new $15 million TV campaign this fall. Citron Haligman Bedecarre, San Francisco, also exited the Heinz review last week, leaving San Francisco's Goldberg Moser O'Neill and DDB Needham Worldwide as contenders.

Ward kicks off $65 mil brand, retail campaign

[chicago] Montgomery Ward & Co., which filed for bankruptcy in July, this week breaks a new branding and retail campaign tagged "Shop smart. Live well." DDB Needham Worldwide, Chicago, handles. Spending is expected to reach as much as $65 million.

Saatchi resigns share of Bell Atlantic business

[new york] Saatchi & Saatchi Advertising resigned its Bell Atlantic business last week, one week after the Bell Atlantic/

Nynex merger was approved. Executives at the agency were informed earlier in the week that the newly merged company would retain all Bell Atlantic and Nynex agencies. Arnold Communications, Boston, and New York's Lord Group will assume Saatchi's Bell Atlantic responsibilities. Bell Atlantic spent an estimated $50 million on advertising in 1996, but cut spending in 1997.

DDB Needham not hiring Burnett staff for McD's

[chicago] In an unusual pact between competing advertising agencies and a major client, Leo Burnett Co. staff has been declared off-limits to the Chicago office of DDB Needham Worldwide, Crain's Chicago Business reports today. DDB Needham recently won the bulk of the advertising for fast-food giant McDonald's Corp; the proviso bars DDB Needham from hiring away Burnett executives to work on the McDonald's account, according to ad agency executives.

JWT combines Detroit, Chi

broadcast buying

[new york] J. Walter Thompson USA on Sept. 1 will move national broadcast buying out of its Chicago office to its Detroit office. Chicago's six-person unit will be disbanded. Rose O'Connell, senior partner of network relations, is moving to Detroit to head the combined buying unit.

National Car Rental

sets $10 mil ad effort

[minneapolis] National Car Rental brings back its "Green means go" tag after a two-year hiatus to tout fast service in its $10 million fall campaign. The push, mainly broadcast, broke Saturday during ABC's NCAA Pigskin Classic football game. National tapped Lyon Studio, Newport Beach, Calif., to create the three spots.

Pepsi in talks on $20 mil

int'l 7UP, orange brands

[purchase, n.y.] Pepsi-Cola International is talking with BBDO Worldwide and J. Walter Thompson USA, both New York, and Goodby, Silverstein & Partners, San Francisco,

for its $20 million-plus Mirinda international orange drink and 7UP business. Incumbent Ogilvy & Mather, New York, declined to participate and is retaining its flagship Pepsi brand business in Asia. Y&R Advertising, New York, which handles 7UP in the U.S. where Cadbury Beverages is the distributor, is not affected by the review.

Bausch & Lomb preparing

to trim list in $55 mil review

[rochester, n.y.] A first cut for the estimated $55 million new worldwide Bausch & Lomb Vision Care creative account-including ReNu solution, its MultiPlus extension and all contact lens brands-is expected to come this week from among the nearly 20 agencies invited to pitch. A final decision is expected by the end of October.

Playtex breaks $20 mil

TV, print campaign

[stamford, conn.] Playtex Apparel's estimated $20 million TV and print campaign-featuring the Cross Your Heart, Eighteen Hour and Playtex Secrets brands-via DDB Needham Worldwide, Chicago, breaks today with the new tagline, "Is that a Playtex under there?"


Coors Brewing Co. is in the early stages of a review for its African-American advertising, a person familiar with the search said. UniWorld Group, New York, is the incumbent. . . . Schering-Plough Corp. received Food & Drug Administration approval for a retooled version of its new Claritin TV ad that will begin airing this week. . . . American Association of Retired Persons to Cramer-Krasselt, Chicago, as agency of record for AARP's new health insurance products. Spending is estimated at $7 million to $8 million. . . . Bob McClowry to exec VP-management director, J. Walter Thompson USA, Detroit, from senior executive management director. . . . American Medical Association, under fire from physicians, last week said it made a mistake in agreeing to put endorsements on Sunbeam Corp.'s healthcare products and would change the contract. Sunbeam said it expects the AMA to honor the deal. . . . Sharon Summer to group publisher, Gruner & Jahr USA Publishing's Parents and Child, New York, from group publisher, K-III Communications' American Baby, Healthy Kids and related TV and promotional businesses. She succeeds Jayne Jamison, now publisher of Hearst Magazines' Redbook (see story, Page 18). . . . Bacardi-Martini USA is running a controversial ad beneath the front cover of Playboy's October issue. A "French-door" gatefold splits the cover, revealing a Bacardi rum ad from

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