Latecomer BBDO launches interactive shop

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BBDO Worldwide, New York, finally has joined the ranks of rival ad agencies and launched an interactive marketing division called @tmosphere Interactive, which will report to BBDO New York. The new interactive unit will also serve other BBDO agencies in the U.S. Susan Pinkwater, former senior consultant at Communicade, will serve as president-CEO.

Copyright August 1999, Crain Communications Inc.

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