Latin American marketers form industry group

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BUENOS AIRES - A total of ten countries have come together to form the Latin American Marketing Federation under the leadership of Sergio Smith, president of the Argentine Marketing Association and a major driving force behind the new regional association.

The Federation, which was officially created May 26 in Buenos Aires, will soon join the Asia-Pacific Marketing Association, the European Marketing Confederation and the American Marketing Association as a member of the World Marketing Association. The Latin American Marketing Association or FELAM in Spanish is made up of representatives from Brazil, Ecuador, Mexico, Paraguay, Peru, Uruguay, Argentina, Bolivia, Venezuela and Columbia.

The Federation's mission goal will be to spread the practice of marketing in the region, contribute to its scientific development, ensure professional ethics and develop projects which will contribute to development in Latin America. In particular, the association will look to encourage the exchange of information and technology, says Smith.

"We need to face the challenges of our times by opening up the path towards the marketing of the future, within the framework of globalization, expansion, and integration with the world so that we are prepared for the new millennium," says Smith.

Copyright June 1997, Crain Communications Inc.

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