Latin Web network El Sitio posts audited traffic reports

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BUENOS AIRES--El Sitio International Corp., a Spanish and Portu-guese language network of Web sites in Latin America, is posting onlinetraffic reports of unique users audited by I/Pro on its Web site. I/Pro, a subsidiary of U.S.-based Engage Technologies, supplies Web traffic verification, analysis and research.

Roberto Cibrian-Campoy, El Sitio CEO says: "We feel it is essential to post an audited account of the number of unique users who visit our site,thereby providing advertisers, business partners, potential investors andothers with an accurate view of our users. There are numerous ways to trackvisitors to a Web site, including counting hits and page views, but only the unique user metric identifies the number of different individuals who have visited a site in a given time period.''

El Sitio, ( and (, operates a network of Spanish and Portuguese Web sites in Latin America. This month it moves into the U.S. Hispanic market with a service in both Spanish and English.

El Sitio currently features specific content for Argentina, Brazil, Uruguay, Mexico and eight metropolitan communities in the U.S.

El Sitio offers its 430,000 registered users free e-mail services, chat rooms, bulletin boards, games and contests. The site also features manythemed channels on relationships, technology, parenting, sports and media.The company is partnered with top Internet news sites such as Reuters, The Weather Channel and CBS SportsLine to provide its customers with the most accurate and up-to-date news and information in Spanish and Portuguese.

Copyright September 1999, Crain Communications Inc.

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