More layoffs at I/Pro

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Internet Profiles Corp. has been rocked by a third round of layoffs since summer. Thi company laid off seven people, most in the marketing and sales department, just after Thanksgiving, a spokeswoman said, confirming a report on HotWired. Stephen Klein, VP-marketing, resigned amid the layoffs, which included Michael Tchong, director of new media and head of the CyberAtlas project and Tina Lin, a longtime I/Pro marketing executive.

I/Pro has now cut its staff by 27 since summer; remaining employees number about 80. The spokeswoman attributed the layoffs to the need to "stay competitive in an industry that is always changing." CEO Mark Ashida wasn't available for comment.

Problems at the company became apparent when founder Ariel Poler left several months ago. I/Pro recently reintroduced its counting product, I/Count, under the Netline name in an effort to jumpstart that business. The company also is known to be trying to work out a deal with Audit Bureau Verification Service to somehow link their separate auditing businesses. But those negotiations have stalled, said an executive close to I/Pro.

Copyright December 1996, Crain Communications Inc.

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