The Grand Effie last week was given to Leber Katz for its series of "Cookie Man" TV spots that spoofed the shortage of Snackwell's cookies and crackers. The agency won a total of six awards; Leo Burnett Co. won the most gold awards, at four, and Ogilvy & Mather won the most awards overall, 11.
"The whole group was thrilled to win," said Colleen Gowl, exec VP-group management director at Leber Katz, adding that new executions are being planned.
Three companies were also inducted into the Marketing Hall of Fame: Apple Computer, Walt Disney Co. and MTV: Music Television.
Sponsored by the New York chapter of the American Marketing Association, the Effies recognize the most effective advertising during the past year