Lee Jeans in Europe to Fallon

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VF Corp., Wyomissing, Pa., awarded the $20 million pan-European creative assignment for its Lee Jeans to Fallon McElligott, Minneapolis, which said it will open a full-service office in London to service the account. Contenders in the review included incumbent Grey Advertising; Abbott Mead Vickers/ BBDO; and Duckworth Finn Grubb Waters, all London. CIA handles media planning and buying. Fallon handles Lee in the U.S.

Copyright April 1998, Crain Communications Inc.

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