Legislation proposes reduced commercial airtime

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WARSAW -- The National Council of Radio and Television (KRRIT) has proposed legislation banning commercials from weekend and holiday broadcasts and has also proposed that the percentage of total airtime for public broad- casters be reduced to 10% from its current 15%.

If approved, the move would likely dramatically change the face of TVP, Poland's popular public broadcaster: movies and other prime commercial venues would move from weekend to weekday broadcasts, and - unless the government makes up the difference - its budget would drop dramatically.

Private station Polsat, which has recently been maintaining a slight edge over TVP, would likely benefit if the legislation is approved. "Public and private media have different roles and should have different commercial broadcast conditions," says Polsat director Piotr Fajks.

Copyright February 1998, Crain Communications Inc.

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