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Merck & Co.

Title: Executive director-consumer marketing

Ad budget: $122 million

Agency roster: Ogilvy & Mather Worldwide, Y&R Advertising, Foote, Cone & Belding and Prime Access

Power play: Launched Propecia and will increase spending with the launches of Maxalt migraine remedy and Vioxx, the highly anticipated COX-2 inhibitor expected to be approved early next year.

Years on list: One

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