Leo Burnett names new regional heads

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LONDON -- Jeffrey Fergus is being promoted from regional managing director of Leo Burnett's Asia/Pacific network to chairman of Burnett's Europe/Middle East/Africa network, based in London, effective mid-1997. Stephen Gatfield, the CEO of Leo Burnett/London, succeeds Fergus as regional managing director of Asia/Pacific, based in Hong Kong.

These promotions follow the decisions of James "Jim" Oats, 53, and Kerry M. Rubie, 56, to retire in mid-1997. Oates is currently group president, Asia/Pacific. Rubie is group president for Europe/Middle East/Africa.

Fergus, 47, first joined Leo Burnett in London as a client service trainee in 1969 and in 1986 was named CEO and managing director of the agency. Gatfield, 38, has managed Burnett's London agency since 1991, after first joining the agency in 1981. Once Gatfield transfers to Hong Kong, Nick Brien, currently Leo Burnett London's managing director, will be named chief executive officer and head the office. Fergus will assume the added title of chairman of Leo Burnett London and will work along side Brien and executive creative director Gerard Stamp in overseeing the U.K. operations.

Copyright January 1997, Crain Communications Inc.

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