Leo Burnett opens health care shop in London

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LONDON -- Leo Burnett Worldwide launches its new health-care division, Leo Burnett Ad Valorem, with the aim of combining expertise in medical and consumer communications. It will be headed by Harry Davies and David Ireland-Smith, founders of Grey Healthcare London.

Nick Brien, chairman/CEO Leo Burnett London, says: "Leo Burnett Ad Valorem combine the brand expertise major healthcare organizations are looking for from their agencies with the sensitivity this category requires. There's now a realization in the Life Science industry that the way to get ahead is to take a leadership stance and produce famous ads."

Harry Davies, chief executive of the new unit, says: "There is an overwhelming need for more bigminded, innovate and compelling healthcare advertising with campaigns created exactly the same way as any other major brand."

Copyright September 1998, Crain Communications Inc.

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