Leo Burnett rebrands a digital division as chemistri

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Leo Burnett, Chicago, in conjunction with Capps Digital, launched chemistri, Chicago, a digital communications unit previously known as Digital Garage. In the six years that the two agencies have been associated, the i-shop serves more than 30 clients, including Procter & Gamble Co., Kellogg Co. and Heinz. Chemistri will be led by Co-Chief Executive Officers Kurt Karlenzig and Chris Miller, formerly director of strategic planning and director of marketing, respectively, at Capps Digital.

Copyright September 2000, Crain Communications Inc.

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