Leo Burnett scoops new drug in Germany

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BAD HOMBURG -- Pharmaceutical company Lilly Deutschland, subsidiary of the U.S. Eli Lilly, has appointed Michael Conrad & Leo Burnett, Frankfurt, to handle its innovative prescription drug Evista.

The agency triumphed over Wilkens, Hamburg, to pick up its first prescription-only drug account. In the U.S., the Evista business is held by Leo Burnett Chicago.

Evista is a new drug, to be prescribed by doctors, which works to prevent osteoporosis without the risk of breast or womb cancer as a side-effect because it does not contain oestrogen.

Lilly Deutschland says Evista still has to be approved by the European Medicines Evaluation Agency in London, which is currently considering the application and is expected to grant approval next year. In the U.S., Eli Lilly is also awaiting approval for the drug.

Copyright August 1997, Crain Communications Inc.

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