Leo Group, Bartle link media buying

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The Leo Group, Chicago, and Bartle Bogle Hegarty, London, today confirmed they will merge in the U.K. their respective media operations, Starcom Worldwide and Motive, as expected. The newly created Starcom Motive Partnership will be one of the U.K.'s top five media services companies, with estimated billings of $700 million.

Copyright January 2000, Crain Communications Inc.

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