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For our information

Your November 1996 issue contained an interesting article on the market for business magazines in Asia, which you rightly point out is one of the fastest growing regions in the world.

Your readers may be interested to know that The Economist is the top-selling paid-for business publication in the region, according to the latest January-June 1996 ABC figures, with a circulation of 68,156-more than The Far Eastern Economic Review (63,394), Fortune (61,029), The Asian Wall Street Journal Weekly (53,767) and BusinessWeek (49,514).

In fact, our circulation has grown by 6% in the past 12 months and by 127% in the past 10 years, with advertising growth to match.

Edward Burness


The Economist, Asia/Pacific

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