Levi's breaks global TV spot

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Levi Strauss & Co. breaks its first global commercial next week using the creative work of London's Bartle Bogle Hegarty agency that has brought sales success to the 501 jeans brand in Europe. The animated spot using lifelike clay figures is the first Bartle Bogle ad for Levi's to run in the U.S., and more work from the agency will follow. But Levi's managers stress that Foote, Cone & Belding, San Francisco, which holds the estimated $100 million North American account, securely remains agency of record.

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