Levi Strauss & Co. next month breaks its spring campaign for its Dockers brand with a new spot and print effort from True North Communications' FCB Worldwide, San Francisco. In a spot for men's pants, breaking the week of March 12, a man riding on the subway is noticed by a female conductor. The spot will run for 13 weeks on ABC, Fox and UPN, as well as cable programming. A campaign for women breaks in March issues of magazines such as Glamour
, Martha Stewart Living
Copyright February 2001, Crain Communications Inc.