Levi Strauss breaks spring Dockers campaign

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Levi Strauss & Co. next month breaks its spring campaign for its Dockers brand with a new spot and print effort from True North Communications' FCB Worldwide, San Francisco. In a spot for men's pants, breaking the week of March 12, a man riding on the subway is noticed by a female conductor. The spot will run for 13 weeks on ABC, Fox and UPN, as well as cable programming. A campaign for women breaks in March issues of magazines such as Glamour, Cosmopolitan, Self, Martha Stewart Living and others.

Copyright February 2001, Crain Communications Inc.

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